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Mobile app technology is brimming with new innovations and has been the center of attention for many years. The apps have made a great contribution to help the mobile industry and facilitate the business world. The ever-growing marketing and modern tech makes it difficult to shine among your competitors.

2017 turned out to be a phenomenal year with great advancements for the app company. Mobile apps effectively create brand identity, increase brand awareness, generate leads, and increase sales for marketing. The professionals from the leading Mobile app development company in Virginia realized that mobile apps are becoming more of a necessity rather than an optional investment. Small businesses are gearing up to adopt this marketing strategy to flourish in the market. If you want to step up your mobile app marketing game then you need to take out time to get your busy routine to get familiar with.

Top trends you should follow in 2018

1.   Augmented Reality and Virtual Reality Apps
Technology is all set to make smartphone devices even smarter in 2018. We saw augmented reality apps in the previous year, for example, Pokémon Go. This was a valuable addition to the AR world which gained a lot of recognition. A lot more is expected to come this year and it’s expected that the AR and VR trends will transform in 2018 and dominate many more sectors. The app world will witness the AR/VR tech to expand and excel in numerous sectors other than games and fun. The Augmented Reality is expected to evolve in the retail, manufacturing, healthcare, engineering, and many other industries.


2.   Cloud based App Development
With the increased usage of cloud technology, mobile developers are aiming to design cloud driven apps. This is a simple and easy way to take out data from the mobile without affecting the internal memory of the phone. There are many other benefits too such as increased productivity and collaboration, better-streamlined operations, reduced hosting and equipment cost etc. if you’re looking ways to enhance your mobile app visibility then you should integrate cloud based technology in your development strategy.


3.   Wearables
Wearables and smart watches have introduced new technology in the market. Wearables are expected to be the next best thing in the year 2018. Wearables consist of both features, being necessary and being stylish at the same time. The adoption of wearables will emerge in the manufacturing and healthcare industry. With Apple, Google, and Samsung watches already existing it’s expected that their demand will grow rapidly in 2018.


4.   Internet of thing (IoT)
The Internet of things technology is a new trending technology in both mobile and web development field. In the previous year we noticed the idea of IoT emerging in the home, healthcare, education industry. It will continue to evolve in this year and we’ll get to see some advanced tech in business domain, day to day lifestyle, and many other domains.


5.   Artificial Intelligence (AI)
Artificial Intelligence is modifying the way we look at technology. It has enabled some exciting features in healthcare apps, behavioral targeting etc. In addition, it has enabled the use of Chatbots in mobile apps. Chatbots are tools that can encourage human conversation. There are very few apps that have integrated this tech in their mobile apps, we will definitely get to see this in the coming year.


6.   Blockchain
Blockchain has received a lot of recognition than any other tech. this year we will witness apps with built-in security features. A blockchain is a digitized, share, irreversible ledger of all cryptocurrency transactions. It allows the market participants to keep a record of all the transactions in blocks, none of which can be changed without changing the blocks. A lot of apps will implement security features within to secure the participant’s transactions.


7.   Accelerated Mobile Pages
Accelerated mobile pages is yet another trend that is going to have a great impact on the mobile app development industry. The pages are a great way to improve the loading time of the web page in mobile devices. This will reduce the bounce rate and increase the visitors on the site.


8.   Improved security

Mobile security is one of the primary concern of the mobile app developers. Apps build with built-in security make a huge difference, many people don’t know the real importance until they face any incident. Since smartphones have all the confidential data stored, the developers are paying heed in implementing security in the apps. More and more apps will get secured with secret features.

Conclusion

The year 2018 will be filled with advanced tech and new innovations. The year will grow economically in every business sector. On an ending note, these are the key tips to get successful in this year and in the future. Make sure you stay updated with all the latest trends and implement them according to shine out among the competitors.

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With the Internet of Things (IoT) connecting more and more devices with each passing day, it is expected that by the year 2020, the number of IoT devices will reach around 24 billion out there in the world.

Now, this growth is certainly going to benefit the people in more than many ways and will hugely transform how people execute day-to-day tasks & a lot of other activities. As we live in the times when “impressions” are crucial for a person’s status, hence it will be cool to have a smart-home that will draw the attention of your visitors & guests and certainly make you the talk of the town. Meanwhile, among its significant benefits, one is the smart lighting that will actually be able to largely reduce the energy consumption, thus resulting in lowering down the electricity bill.

With this new technology, linking up connected cars with smart city infrastructure is possible, thus establishing a totally different ecosystem for the car drivers, who until now are accustomed to the conventional way of covering the distance from Area A to Area B. Also, there are connected healthcare devices at the disposal giving people a fuller and deeper look at their own health.  So, what more can we ask for?

But these tons of benefits certainly invite some sort of risks and security issues and this is what we will be discussing here today.

Do you know that increased numbers of connected devices are giving cybercriminals and hackers more entry points? And why just security issues, as average customers, are genuinely sharing their concerns over their privacy, with so much of consumer life being connected.

IoT – What makes it vulnerable to security aspect?

IoT is a growth sector, and besides that, it is also a market for buyers and investors, and where consumers are willing to grab the best-possible benefit at a little amount. Quite certainly, this kind of environment encourages vendors & manufactures to economize on money, effort, time and material, hence they enroll into the cheapest ways, hastening to put their services and products out there into the money stream.

This sends a direct invitation to practices, like usage of software code and generic components, access codes, default passwords, vendor-specific PIN numbers. All of this opens a path for an ecosystem that has weak security and exploitable vulnerabilities.

A study carried on by Ponemon Institute and IBM security suggest that around 80% enterprises usually do not test their IoT apps, hence making them vulnerable from a security perspective.

Here we have categorized various areas of IoT security vulnerability that are the most common:

Vulnerable to Hacking: According to the researchers, hackers were successful in hacking these real IoT devices with enough energy and time, within a limited time. Like, a research team at Michigan University and Microsoft discovered a lot of gaps in the security of Samsung’s Smart Things smart-home platform. Unfortunately, the methods didn’t appear complex at all.

Poor On-board Web Interface: There is an onboard web server for most of the IoT devices and it does the job of hosting a web app used in device management. Now, in case, any loopholes found in the underlying code of the web apps and web servers, then that certainly makes the device vulnerable to get attacked – maybe in a remote manner owing to its connectivity to the internet.

Weak mobile security: Weak security on mobile app development often makes the IoT devices vulnerable from a security point of view. The biggest problem lies in the fact that data is being stored on mobile applications. Even though the data that is saved on iOS is less risky as compared to Android app development, still to storage of sensitive data and information on a mobile device is never considered ideal. Like, what if a worker ends up losing a smartphone which contained valuable data in it, that too with no backup.

Vulnerable Cloud & Mobile Management Platforms:  As there are a huge number of IoT devices that connect to wireless and cloud mobile networks, hence the poor security and exploitable code in the software & infrastructure, which manages these platforms, has also become a major concern. To address these issues there are management platforms embedded on these devices, but that works only to a certain extent, with there being a risk, these interfaces are not being patched or updated on a regular note. 

Concerns regarding Privacy & Data Transfer: Since IoT device comes with a constant flow of information regarding the device and its environment, it is not obvious that it will be delivered to the users. Like, depending on the device and its application, there could be financial, geographic and personal information. In case, there is poor or say no encryption at all on these data streams, then this kind of information becomes vulnerable to be used by third parties, hackers, or maybe eavesdroppers.

Often the companies are not prepared: As per AT&T’s Cybersecurity Insights Report, around 5,000 companies were surveyed across the world and it was found that 85% of them are about to or are planning on a deployment of IoT devices. Still, there are just 10% of companies, which as per the survey, are confident about security infrastructure attuned to devices against hackers.

Weak Authentication protocols: Often it happens that in the manner devices speak to their controllers and each other links them to an open channel. The reason could be the mechanisms used for authorization or authentications of legitimate communications. Perhaps insecure default device settings are deployed automatically, about which users are unaware, or maybe not given the opportunity to reconfigure weak security settings for themselves.

To stay realistic about IoT security risks is the key to combat this problem

Today more and more security researchers are focusing on the IoT, with few of their researchers posing kind of a theoretical risk instead of an actual one – at least for now. Like, one researcher came across this concept where smart lighting was used to filtrate data by compromising an internal network. Now is it possible getting a light in a room fluctuate enough such that it is able to transmit data? It is very doable in the test environment, whereas in the real world it is yet to be proven.

Even though more and more security researchers today are focusing on uncovering a range of IoT security concerns, but Deral Heiland, a veteran penetration tester, stresses the significance of having a realistic perspective. Sharing his experience, he said people keep asking him what to do with all these vulnerabilities that are coming out. His answer to them is quite logical. He states these vulnerabilities are being uncovered and the researchers and testers are making efforts to find a solution in order to combat such situations.  This says it all, doesn’t it?

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