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With the announcement of the Cisco Solution for LoRAWAN™, Service Providers have an integrated solution that enables them to extend their network reach to where they’ve never gone before – i.e., offering IoT services for devices and sensors that are battery powered, have low data rates and long distance communications requirements. The solution opens new markets and new revenue streams for Service Providers, and can be deployed in a wide range of use cases in Industrial IoT and Smart City applications such as:

  • Asset Tracking and Management
  • Logistics
  • Smart Cities (e.g., smart parking, street lighting, waste management, etc.)
  • Intelligent buildings
  • Utilities (e.g., water and gas metering)
  • Agriculture (e.g., soil, irrigation management)

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Our Cisco Mobile Visual Networking Index estimates that while LoRa is in its early stages now, these types of Low Power Wide Area connectivity means will quickly gain traction and that by 2020, there will be more than 860 million devices using it to connect.  One of the reasons for such forecasted aggressive adoption, especially in North America and Western Europe, is that LoRa® works over readily available unlicensed spectrum. Cisco is a founding Board member of the LoRa® Allianceformed in January, 2015, with a goal to standardize LPWA Networks in order to stimulate the growth of Internet of Things (IoT) applications.

Cisco has been working with a number of Mobile Operators who are trialing and deploying LoRa® networks to target new low-power consumption IoT services such as metering, location tracking and monitoring services. Many Mobile Operators are looking at LoRa® as complementary to NarrowBand IOT (NB-IOT), an upgrade to current mobile networks that drops the transmit power and data rates of the LTE standard to increase battery life. As NB-IOT networks, devices, and ecosystems will not be commercialized until 2017, LoRa® gives Operators (and all SPs, in fact) a way to gain a head-start on offering new IoT services based on various new low cost business models.

Cisco’s approach to IoT is to deliver integrated solutions that enable SPs to support different class of services aligned with specific pricing models across unlicensed (Wi-Fi, LoRa) and licensed (2G/3G/LTE, and soon, NB-IoT) radio spectrum as demanded by the IoT application. Our multi-access network strategy for IoT is complemented by the Cisco Ultra Services Platform (USP) – our comprehensive, virtualized services core, which includes mobile packet core, policy and services functions. Cisco USP delivers the scalability and flexibility that Operators focusing on IoT need as more and varied “things” get connected to their networks.

Cisco continues to integrate and evolve solutions such as LoraWAN™ to help Service Providers of all types capitalize on new IoT opportunities and transform into next-generation IoT Service Providers.

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IoT Big Swings

Last week Tom Davenport, a Distinguished Professor at Babson College, wrote about “GE’s Digital Big Swing” in the Wall Street Journal. As he cites in his latest piece, there are many others taking big swings in digital and IoT overall. (BTW - If you’re not following Tom, you really should do so now. His thoughts are a perfect mix of research and practice covering big data, analytics and changes in the digital landscape.)

During my time at Pivotal, I was witness to the digital big swing that GE took and saw the energy, effort and resources they were committing to make sure that whatever they made that could be connected to the Internet - jet engines, power plants, surgical image machines - would capture all data to improve products and the customer experience. I don’t think GE watchers - investors, competitors, partners - fully understand yet the enormity of this bet.

They keep making moves. This week the company announced the creation of GE Digital, a transformative move that brings together all of the digital capabilities from across the company into one organization.

Jeffrey Immelt, Chairman and CEO of GE, said, “As GE transforms itself to become the world’s premier digital industrial company, this will provide GE’s customers with the best industrial solutions and the software needed to solve real world problems. It will make GE a digital show site and grow our software and analytics enterprise from $6B in 2015 to a top 10 software company by 2020.”

GE, the industrial giant, a Top 10 software company? That’s taking GE’s slogan “Imagination at Work” and making it real.

Much like the cloud trend before it, the IoT trend is something where all major vendors are investing.

Yesterday at Salesforce’s behemoth customer conference Dreamforce, the company announced the Salesforce Internet of Things Cloud. Based on a home-grown data processing technology called Thunder, Salesforce touts their IoT Cloud as empowering businesses to connect data from the Internet of Things, as well as any digital content, with customer information, giving context to data and making it actionable—all in real-time.

With perhaps a nod of guilt to marketing hype, other notable big swings include:

  • IBM - The company has created an Internet of Things business unit and plans to spend $3 billion to grow its analytics capabilities so that organizations can benefit from the intelligence that connected devices can provide. According to IBM, as much as 90 percent of data that is generated by connected devices is never acted on or analyzed.

  • Cisco - Its approach focuses on six pillars for an IoT System - network connectivity, fog computing, security, data analytics, management and automation and an application enablement platform. You can buy all the pieces of the system from Cisco, of course.

  • Samsung - They are betting on openness and industry collaboration. By 2017, all Samsung televisions will be IoT devices, and in five years all Samsung hardware will be IoT-ready. They also recently open sourced IoT.js, a platform for IoT applications written in JavaScript, and JerryScript, a JavaScript engine for small, embedded devices.

  • Monsanto - Their near billion dollar purchase of The Climate Corporation is combining The Climate Corporation’s expertise in agriculture analytics and risk-management with Monsanto’s R&D capabilities, and will provide farmers access to more information about the many factors that affect the success of their crops.

In the wake of these giant big swings will be new and exciting startups - sensor companies, chip players, software, analytics and device makers. If you know of a compelling start-up in the industrial IOT space, drop me a line at [email protected]. We would love to hear from you.




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