If you are planning to innovate your business and disrupt your niche with the Internet of Things, it may not be as easy as it seems. There are quite a few things that you need to be prepared with, and you should know certain facts about the technology before starting out.
Before anything else, it is important for you to be patient, understand the nuances of the technology and know how best to incorporate it into your business.
It is true that your IoT product will differ from what your competitors are planning to offer and in the technologically driven environment, it is important to differentiate. But, there are underlying patterns that cannot differ, which is why you need to know the basics of IoT before getting started.
So, are you ready to know them?
#1 Start with Design Thinking
When you are surfacing a company with IoT at the core, it is important to think slightly different. All your life as a businessman, you have thought of tactical ways to get your business started, focusing on objectives and goals. However, when you are dealing with IoT, your focus will need to differ. The idea is to think from the user’s perspective and create a framework that will create more practical and usable approaches.
The design strategy should be your first priority. You need to know how and what will work when you are designing for the users. There are a few things you might want to know before planning the design.
What is it that your users need? When we automated home ACs over WiFi, the purpose was to allow remote access, and not keep an eye out for another remote. Once this point is cleared, you may want to think of path defining solutions for the basic idea. The remote needed to go obsolete, which is why the path defining idea was to convert your mobile into a remote. Finally, you will need to build the prototypes and craft a story around it. The idea is to define a product that talks for itself.
#2 Workaround security
When you are working on an IoT-based startup, you might want to think about a security-first solution. You will need to protect the data that can be availed from the connected device so as to offer better security. Remember, the security for IoT based solutions are complex and difficult as compared to a regular security need. If there are more connected devices in the network, the security threat grows and you will find it difficult to control and manage.
So, when you are planning an IoT solution, you will need to think of security before you plan anything else in the device management or define other aspects of the solution.
#3 Managing the costs
Like with any other venture, you will need to think IoT solution development cost. There are costs involved in every stage, and these costs evolve through your development phases.
For instance, let’s start with the development cost of the IoT solution. From planning to actual feature selection to development with connected devices, there are various phases that you need to manage and work around.
Similarly, introducing security into your IoT solution will cost you, which you need to think about before panning it out. Finally, you will need to plan for the operation and maintenance costs of the IoT business, which requires either bootstrapped funds or investment, if you want to survive in the long run. Remember, the IoT business will not get your immediate returns on the investment.
#4 Scaling is different
The scaling of your IoT business works in a different manner from the scaling of other businesses. If a business works at a particular size, it is not necessary it will work for other sizes too. So, before scaling, you will need to figure out will the scaling manage the increased needs and demands of your company. The prototype scaling would differ from the actual business scaling.
IoT businesses are different from the normal businesses, and you will need to understand the nuances before you start building the prototype and acquiring customers. It is more user-oriented and works with a focus on the end goal to be achieved. If you are planning an IoT business, you should ideally consult a professional before starting with the strategies.
Too much time waiting for the IoT year
After years of waiting for my wishes to finally come true that it was finally the year of IoT, I give up. There will be no IoT year. Other technologies are usurping the dubious privilege of leading the technology bubble. Blockchain and Artificial Intelligence are now much cooler.
As has happened on many previous occasions, the IoT will be replaced by other acronyms that will make you forget bad experiences and failed expectations. And with the new acronyms the illusions of those of us who continue to trust in the beneficial implications that the "new IoT" will bring to society will appear again.
Event Organizers were the first to notice the decline of IoT
The first to realize this situation were the organizers of IoT events. If a couple of years ago the weight of the new secondary on stage (Blockchain and AI) did not seem worrying to detract from the main actor (#internetofthings). Now they are the stars and the IoT is marginalized and surrounded by other technologies, badly hurt and melancholy.
Quo Vadis IoT events ?
Will IoT events disappear? Sure. Doesn’t matter if is in 2 or 3 years, but IoT only events will not make sense. In the last 3 months I attended several IoT events in London, Amsterdam, Madrid, Bilbao. I see a slow decline and transformation of #IoT events. Most of them do not satisfy my expectation. I am tired and saturated of see the same tired case studies parroted over and over again.
As my friend Rick Bullotta, I'd like to see some more innovative stories, some failure stories/lessons learned, some HARD FACTS about how long it looks to build, what it cost to build, return on investment.
Of course, we will continue seeing IoT companies, products and services in the Big Events like CES in Las Vega, MWC in Barcelona or Cebit and Hanover Messe in Germany or in industry specific events or company specific events like PTC LiveWorx or Bosch ConnectedWorld . But the same way that we do not see today Internet events we will not see Internet of Things events beyond 2020. It will be a good sign because the Hype will have disappeared and the reality and the market will have been imposed.
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In part two of a three part series, Leonard Lee and Dean Freeman of neXt Curve discuss how IoT enables new business models with Rob Tiffany, CTO of Hitachi Lumada.
Although it took some time to manifest, nation-states have realized the potential for cyber espionage and sabotage on IoT devices.
The latest news
On April 16, 2018, the US authorities issued a warning that government-backed Russian hackers are using compromised routers and other network infrastructure to conduct espionage and potentially lay the groundwork for future offensive cyber operations.
In a joint statement, the US Department of Homeland Security (DHS) and Federal Bureau of Investigation (FBI), along with the UK's National Cyber Security Centre (NCSC) - the cyber arm of Government Communications Headquarters (GCHQ) - said that Kremlin-backed hackers are using exploits to carry out malicious attacks. The hackers are using compromised routers to conduct man-in-the-middle attacks to support cyber espionage, steal intellectual property, and maintain persistent access in victim networks for use in additional campaigns.
U.S. CERT noted that cyber actors are exploiting large numbers of enterprise-class and residential routers and switches worldwide to enable espionage and intellectual property theft.
A growing concern
This is just the most recent of several incidents wherein nation-states have used connected devices for their goals.
A spying campaign called “Slingshot” targeted at least 100 victims in the Middle East and Africa from at least 2012 until February 2018, hacking MikroTik routers and placing a malicious dynamic link library inside to infect target computers with spyware components.
In another incident, nation-state actors left political messages on 168,000 unpatched IoT devices. The attackers used a bot to search the Shodan search engine for vulnerable Cisco switches and were easily able to exploit a vulnerability in Cisco Smart Install Client software to infect and “deface” thousands of connected devices with propaganda massages.
The west is also toying with IoT devices
Russia and China are not alone in investigating the potential of exploiting IoT devices. In 2016, US intelligence chief James Clapper acknowledged that the US would consider using the Internet of Things to spy on adversaries. More recently, the Dutch Joint Cyber SIGINT Unit hacked a CCTV camera to spy on a Russian cyber group called ‘Cozy Bear.’ As a result, they were able to identify many of the members as employees of the Russian Foreign Intelligence Service.
As western countries become more aware of espionage efforts by foreign governments, it is not surprising that they are fighting back by trying to reduce the attack surface. Several Chinese CCTV manufacturers were recently flagged for having built-in backdoors that could allow intelligence services to syphon information. Dahua, a maker of CCTV cameras, DVRs and other devices was forced to issue an emergency patch to its connected devices. Camera models from Shenzhen Neo Electronics were also exposed to have a severe security flaw. Finally, the largest maker of surveillance equipment in the world, HIKvision, was accused of having a backdoor and banned by certain US bodies.
While the potential for information collection through IoT devices is enormous, we shouldn’t forget that these are physical devices deployed in the real world, so hacking them can have real consequences.
Here are just four of many potential “doomsday scenarios” that could result from IoT device hacking:
Grid manipulation attacks
Power grid security has received the appropriate attention in recent years, due in part to large scale cyber-attacks on power grids around the world. But what if, instead of hacking secured power plants, a nation-state was to hack millions of smart devices connected to the power supply, so that it could turn them on and off at will? That would create spikes in local and national power consumption, which could damage power transformers and carrying infrastructure, or at the very least, have substantial economic impact.
Power companies try to balance consumption loads by forecasting peak consumption times. For example, in the UK, demand spikes are as predictable as half-time breaks in football matches or the conclusion of an Eastenders episode, both of which require an additional three gigawatts of power for the roughly 3-5 minutes it takes each kettle to boil. The surge is so large that backup power stations must go on standby across the country, and there is even additional power made available in France just in case the UK grid can’t cope.
But since no one could anticipate an IoT “on-off” attack, nobody could prepare standby power, and outages would be unavoidable. In addition, power production, transportation and storage costs would be enormous.
By attacking Internet-facing utility devices such as sewage and water flow sensors and actuators, attackers could create significant damage without having to penetrate robust IT or OT networks.
Smart city mayhem
Having a connected urban infrastructure is a terrific thing. The problem is that once you rely on it, there is no turning back. If the connected traffic lights, traffic monitoring cameras and parking sensors are taken offline or manipulated, cities could suffer with large scale interferences to their inhabitants’ daily lives. For example, shutting down connected street lighting could impact millions.
Since we are all aware of the potential impact of a devastating cyber-attack, it would not take much to invoke large-scale hysteria. Just imagine someone hacking a street sign and altering it to display messages from the country’s enemies.
Nation-states have long targeted IT infrastructure to gather intelligence and intellectual property, but their focus has shifted to OT/industrial networks with the aim of facilitating disturbances and physical sabotage. IoT seems to be the new domain in which proficient bad actors can collect information, create disturbances, cause large-scale damage, and inflict terror and panic. The IoT is both insecure and increasingly ubiquitous, and these characteristics make it attractive for hackers and guarantee continued exploitation.
As the Global PM and CTO for Lumada, it's been a rewarding journey to create a portable Industrial #IoT platform that could run at the Edge on a factory floor, in a train, inside a data center or in any hyper-scale public cloud.
This composable platform (use just what you need for your specific use case) combined with our revolutionary Asset Avatars (Digital Twins) that bring Lumada to life, is the very definition of "Visionary." I also want to send a big congratulations to our Visionary friends at PTC (ThingWorx) and SAP (Leonardo).
Thanks to all the Hitachi collaborators, colleagues and friends I was lucky enough to take this journey with.
Get a free copy of the Gartner report here:
After years of evangelization waiting for the promises of the Internet of Things (IoT) to come true it seems that we are finally close to reaching the trough of disillusionment phase, we begin to forget all the hype generated so far and focus on reality. A harsh reality that involves selling IoT and not continue selling smoke anymore
THE TIME TO SELL IoT IS NOW
The sale of IoT is perhaps more complex than the sale of other disruptive technologies such as Big Data, Cloud or AI and maybe as complex as Blockchain today. In the article “ Welcome to the first “Selling IoT” Master Class!” I commented how it should be the evolution of M2M Vendors for sell IoT and how should be the evolution of IT Technology Vendors for sell IoT. However, many of these companies still have difficulty in forming and finding good sellers of IoT
The truth is that nowadays it does not make any sense to sell IoT as a technology. Enterprise buyers only want to buy solutions that provide measurable business outcomes while, in the other side, many IoT Vendors only want to sell their portfolio of products and services that have been categorized under the umbrella of IoT, either as quickly as possible or at the lowest possible cost.
During last 5 years, I have been analysing how IoT companies sell their products and services. Some of my customers (Start-ups, Device vendors, Telco Operators, Platform vendors, Distributors, Industry Applications, System Integrators) requested me to create IoT sales material to train their sales team about how to sell their IoT solutions and services. And sometimes I also helped Head Hunters or customers searching for IoT sales experts
Based on this varied experience I have launched this year a new service: “IoT Sales Workshops” to help companies train their internal teams in how to sell IoT. Here are some of the lessons I learned
- There is a time for act as an IoT Sales generalist and a time for act as an IoT Specialist.
- You need to adapt the IoT storytelling based on your audience.
- Being an IoT expert is not synonymous with being successful in selling IoT.
- You need to show how companies can get more out of IoT by solving a specific business problem.
- Make it easy for the customer to see the benefits of your IoT product or IoT service and what is the value you are adding.
- Given the complexity and specialization of IoT by vertical, explain companies the need to focus more closely at business cases, on their IoT business model as well as the ROI over three to four years before jumping into technology.
- You need to be patient because IoT selling is not easy and takes time align strategy and business needs with the IoT products and services you are selling.
- Build a strong ecosystem and make easy the customer the adoption of end to end IoT solution collaborating with your partners.
- Train your IoT Business and Technical experts to get better at telling stories. Design a new marketing and sales communications playbook. Keep it simple. Build your narrative from the foundation up – one idea at a time.
- If you want an IoT sales expert you need to pay for it (not expect miracles from external sales agents working on commission base).
- IoT Sales is a full-time job. You will not have time to other enterprise activities.
- Selling IoT to large enterprises is a teamwork process.
- Be Persistent. Do not expect big deals soon.
- Be Passionate, Be Ambitious, Be Disruptive to sell IoT.
I do not consider myself an IoT sales expert. And of course, neither a superman of sales. In fact, I have shied away from classifying myself in the role of a pure salesperson even though over time I have given a weight and value to this work that once seemed derogatory to me.
Sell IoT is not easy. In a few years we will have forgotten of the word IoT and we will be selling new hypes, but in the mean time you need to be prepared for disillusionment moments, long sales cycles and a lot of work with sometimes poor results. However, I do not know if will be 2020, suddenly if you persevere you probably will be awarded as the best IoT sales expert and you finally will earn a lot of money.
Be Persistent, Be Passionate, Be Ambitious, Be Disruptive to sell IoT
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The Internet of Things is revolutionizing the retail industry, coming in it with the improved shopping experience, automated business processes, enhanced digital marketing, and optimized inventory and supply chain management.
Providing retailers with various advantages, IoT technology also enables them to boost sales and increase customer loyalty. Oracle discovered that when applying RFID tags, retail companies can achieve 99% inventory accuracy, a 50% reduction in out-of-stocks, and a 70% reduction in shrinkage.
The global IoT retail market is predicted to grow from $14 billion in 2015 to $36 billion by 2020, at a CAGR of 20%. In its report about the Internet of Things, Verizon found that retailers believe in the IoT potential and have a positive attitude towards adopting IoT in their work:
- 77% of retailers said that IoT solutions help improve the customer experience;
- 89% of companies said they got the understanding of customer shopping habits, needs, and preferences thanks to using IoT solutions.
Promising to innovate and transform the retail industry, IoT solutions are becoming widely introduced for solving a wide range of issues. Here I’ve listed the main use cases describing how IoT is applied by retailers and what benefits they do receive.
IoT applications in Retail
Beacon alerts & in-store navigation
Customer interactions are a key success factor in all business. Through beacons, retailers can easily reach the user audience, increase customer loyalty, and raise profit. Beacons are IoT Bluetooth-enabled devices that use low-energy Bluetooth connections to automatically send push notifications directly to user smartphones once they appear in the operating area.
As beacons are small, they can be attached to almost any place, for instance, walls and counters. In the retail industry, beacons are mainly used for customer in-store navigation, sending push notifications, and collecting customer data.
In connection with mobile applications, retailers can motivate customers to make more purchases by notifying them about discounts and special offerings when they enter the coverage zone, generally near a certain shop. Also, in large shopping centers, beacons are irreplaceable for navigating customer and showing them the best routes to the place they need.
Customer data plays a key role in any business dealing with customers. Retail companies do need to know their audience in order to make them make purchases and increase profit while delivering an amazing personalized experience. Satisfied customers are returning clients.)
IoT solutions suit great for collecting customer data, including the determination of customer buying habits, needs, preferences, favorite routes in the shopping center, and the most popular goods as well.
By sending all these data to the analytical system, where it’s processed and analyzed, retailers can find out what they should improve. In some cases, for example, it will be better to change the placement of shelves or clothes. Also, with the audience understanding retailers can launch successful marketing campaigns and provide personalization.
Personalized shopping experience
Traditionally, customer relationships were built on the basis of face-to-face communications. For now, personalized experience takes the center stage and significantly impacts consumer purchasing decisions.
To boost sales and retain customers, retail companies are adopting IoT solutions to deliver the best shopping experience possible. By using beacons, mobile apps, push notifications, and customer analytics, retailers get the ability to understand the needs and preferences of their customers and ensure successful targeting when creating advertising campaigns.
Supply chain management
Like in many other sectors, supply chain management takes an important part in the retail too. Retailers integrate IoT solutions for load tracking, driver activity monitoring, tracing the delivery process, transportation management, as well as viewing load/driver location in real time. This way, the Internet of Things can enable a transparent supply chain management and help achieve “just-in-time” delivery much easier.
Optimized asset management
IoT applications are widely used for asset tracking and management. Using RFID tags, mobile apps, and other technologies for inventory tracking, retail companies can accomplish up to 100% inventory accuracy, minimize unexpected out-of-stocks, enable end-to-end store inventory management, and increase sales margins by up to 10% as a result.
What’s more, IoT solutions provide retailers with the ability to track the assortment of goods, analyze product popularity, and check out the information about goods any time they need, including their availability in the store, brand name, price, and description.
As you see, there are many useful IoT applications in the retail industry. With the use of additional devices and technologies, improvements in sensors, enhanced connectivity and machine learning tools, retailers automate operations, optimize various processes, reduce costs, and deliver the personalized experience.
According to Cisco, currently there are 10 billion things – phones, PCs, things – connected to the Internet. That is merely 600ths of one percent of the actual devices and things that exist right now. There are over one trillion devices out there right this very minute that are not talking to the Internet – but soon enough they will be.
Kevin Ashton, cofounder and executive director of the Auto-ID Center at MIT, first men-tioned the Internet of Things in a presentation he made to Procter & Gamble in 1999. Here’s how Ashton explains the potential of the Internet of Things:
“Today computers -- and, therefore, the Internet -- are almost wholly dependent on hu-man beings for information. Nearly all of the roughly 50 petabytes (a petabyte is 1,024 terabytes) of data available on the Internet were first captured and created by hu-man beings by typing, pressing a record button, taking a digital picture or scanning a bar code.
The problem is, people have limited time, attention and accuracy -- all of which means they are not very good at capturing data about things in the real world. If we had com-puters that knew everything there was to know about things -- using data they gathered without any help from us -- we would be able to track and count everything and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling and whether they were fresh or past their best.”
The broadband divide could prove to be a real hampering force to the Internet of Things movement that is gaining speed today. Cloud, mobility, big data are all con-verging and making a seamless network, but the success of this convergence de-pends heavily on the ability to actually move and access the data. And considering that millions of additional devices (some of which are just sensors) will enter the equation means its time for further investment and quick. According to the CIO Sur-vey, organizations are in a prime position to innovate and make significant changes.
CONNECT ANY THING OVER ANY NETWORK
The Internet of Things (IoT) is a computing concept that describes a future where everyday physical objects will be connected to the Internet and be able to identify themselves to other devices. It is significant because an object that can represent itself digitally becomes something greater than the object by itself. No longer does the object relate just to you, but is now connected to surrounding objects and database data. When many objects act in unison, they are known as having "ambient intelligence."
Business Model focusing more on Data
In other words, as the physical and digital worlds integrate more closely with each other, and the number of connected devices is predicted to reach 25 billion by 2018, the IoT will enhance and evolve our ability to manage and process information . It’s a more context-oriented world, because there is better data. First thing in a new technology, people do all the obvious things that look like the old market, but more efficiently. In the Internet, GNN had web ads like old newspaper ads. Later there was Google search, which was a different way of doing advertising, by focusing more on data. Now we’ve got social search, social networks. The business model moves to something that is more native to the technology. Uber is an early IoT company. Other businesses will pop up that do more native things. Much of what is available are components that require highly specialized knowledge and skills to make use of. The Internet of Things and its partner in crime, big data, can also impact society at a much higher level. By effecting better decision making through a better understanding of data, we can tackle socioeconomic issues like poverty and disease, education, and quality of life around the world. You know that soccer ball that generates electricity (an awesome invention, btw)? The IoT is the next exponent up.
IoT focus on what matters most to you
The Internet of Things is not a futuristic, aspirational technology trend. It’s here today in the devices, sensors, cloud infrastructure, and data and business intelligence tools you are already using. Rather than thinking about the Internet of Things in terms of everything–such as billions of devices and sensors–focus on what matters most to you. Instead of thinking about the massive amount of data being produced, think about how one piece of data can provide value to your business. The DIY Marker community has its Arduino and Rasberry Pi boards to create toy educational experiments but even those require a bit of study to make sense of. The only project that I know of that seems to be pointing in a direction of making IoT available as a platform for anyone to create with is the TOI, thingsoninternet.biz and their VIPER platform. It is a set of components that are open so available from many sources and they have made Python available as the programming language. Python was create to be an easy programming language to learn but until VIPER it was not suitable for embedded devices. Look for this interesting product on kickstarter and use it to point to a direction for the rest of the industry.
That said, the notion of “The Internet of things” is something unstoppable. More and more devices will become Internet enabled, not less. What needs to be addressed is rock-solid security (logical and physical) combined with privacy laws and policies. At the same time, a comprehensive set of government acts, laws, and regulatory frameworks and technical standards needs to be developed to harness the potential of new models of interactions among the machines and people.
IoT Evolution or IoT Revolution
During all these years evangelizing on the Internet of Things (IoT), I have been explaining to customers, partners and friends that IoT can positively change the way we do business and the way we live our lives. I have been asked if IoT is a new revolution in our society, or it is just one more step in the technological evolution of the he digital revolution. Today, the debate continues but whether evolution or revolution, The Internet of Things is here to stay.
If you have read AIG´s whitepaper entitled “Internet of Things: Evolution or Revolution?” you learned IoT, from its origins, to its applications in business, the risks associated with its inevitable arrival and how with the IoT is coming bringing dramatic changes. In the whitepaper we discover that in spite IoT is often presented as a revolution that is changing the face of society or the industry in a profound manner. It is an evolution that has its origins in technologies and functionalities developed by visionary automation suppliers more than 15 years ago
I definitely think it’s an evolution
The development of the Internet of Things is a bold move. IoT is not just a leap from the Internet. The Internet of Things brings with it an evolutionary force that we rarely see in technology.
It is important not scare the most conservative enterprises. It is not about ripping out current automation systems to replace them with new technologies. End users will resist rapid and radical change because of the increased risk of downtime and associated costs.
I think that this debate should be framed in a more general question. What Age period are we living?
The Connected Age or the Age of Sensorization
I consider the start of the Connected Age when the Internet of Things term was coined by Kevin Ashton executive director of the Auto-ID Center as the title of a presentation he made at Procter & Gamble (P&G) in 1999. Probably Kevin envisioned that the move to sensorization will transform every industry in the world. In the Age of Sensorization, it’s possible to make more accurate and quantifiable assessments using real time sensor based information.
The main driving force behind the Connected Age is data – data that can be collected, data that can be analysed, data can be shared and data can be used to improve many service offerings.
Data is the new oil in this AgeThe global sensorization is driving new ideas and thoughts that will ultimately drive innovation in our personal, business and working lives. Sensor´s data is opening up new opportunities, driving new business models and taking innovation to new levelsNo doubt that sensors’ data is a valuable commodity. The European Commission has proposed to impose a tax on the revenue of digital companies based on their users’ location, on the grounds that “a significant part of the value of a business is created where the users are based and data is collected and processed.”
We are still living in the Connected Age. I expect this Age ends in 2025, no because there will not be more things to connect but because is when most of things will become intelligent and start controlled by robotsThe Robotic Age or the Age of Artificial Intelligence
Reading Genesis of AI: The First Hype Cycle, I rediscovered how Artificial Intelligence (AI) was born and evotution till now. But it was after I read Your Data Is Crucial to a Robotic Age. Shouldn’t You Be Paid for It? I realised maybe I was wrong and we already living the final years of the Connected Age and we are entering before 2025 , not without a certain fear, the Robotic Age.
According to IDC: ”By 2019, 40% of digital transformation initiatives – and 100% of IoT initiatives – will be supported by AI capabilities.
Qualcomm envision a world where edge AI makes devices, machines, automobiles, and things much more intelligent, simplifying and enriching our daily lives.
AI has emerged as the most exciting capability in today’s technology landscape. It’s potential is rich in large, complex organizations that generate massive amounts of data that can be fed into AI systems.
Data is the crucial ingredient of the AI revolution. We can envision that AI -driven companies will represent the future of broader parts of the economy and we may be headed for a world where labor’s share falls dramatically from its current roughly 70 percent to something closer to 20 to 30. At the same time the number of robots will increase and be part of the society.
Robotics and Artificial Intelligence have reached a crucial point in their evolution. A robot is no longer just a mechanical device capable of interacting with its environment and carrying out an assigned task. At present, the main research laboratories all over the world are developing and implementing in sophisticated robots technical, practical and even philosophical tools. Nevertheless, we can not forget that there are still problems in the land of AI.
Companies need to move quickly to embrace AI so that they can support the burgeoning Internet of Things (IoT) and deliver the kinds of services customers are demanding.
Finally, if your company is thinking about Build or Buy Artificial Intelligence, take a look at this article.
The Cognitive Age
The cognitive revolution was a period during the 1950s-1960s when cognitive psychology replaced Behaviourism and Psychoanalysis as the main approach in psychological fields. Increasing focus was placed on observable behaviours in conjunction with brain activity and structureFor those of you who believe the mind the centre of all things, David Brooks, the New York Times columnist, wrote two editorials that point to wider transformations that are shaping the world in which we liveWe could consider the start of Cognitive Age when Facebook abandoned an experiment after two artificially intelligent programs appeared to be chatting to each other in a strange language only they understood. The two chatbots came to create their own changes to English that made it easier for them to work – but which remained mysterious to the human.
Are we sure Facebook shut down Its Artificial Intelligence Program? Facebook not the only company or government running secrete AI programs. Are you scaredThere are many myths about Cognitive. This article pusblished by Deloitte the Consulting company help dispel five of the most persistent myths.
- Myth 1: Cognitive is all about automation
- Myth 2: Cognitive kills jobs
- Myth 3: The financial benefits are still remote
- Myth 4: AI is overhyped and bound to disappoint
- Myth 5: Cognitive technology is just for ‘moonshots’
We need to start thinking how to prepare ourselves and our business for the Cognitive Age.” As I explain in “Bring Your Own Cyber Human (BYOCH) – Part 1: Augmented humans” we are in the path to being cyber humans. To live in the Cognitive Age, I encourage companies to invest in how to enhance our senses and to increase our intelligence to compete and win over robots.
The Connected Age is a fact. ARM is predicting 1 trillion IoT devices will be built until 2035. For those who think that the IoT is a revolution, not be worried because we are just simply in an evolutionary process.
With the introduction of AI and machine learning, enterprises will be able to embark on projects never thought possible before. The Robotics Age is going to be a great challenge for humanity. The fear of being inferior to our creation, not being able to control them, to compete with machines for a job, to have to obey them will really mean the beginning of a revolution.
What does AI mean for the future?. What will be the implications and the risks? Will AI really understand humans?. With the current skills humanity will be in inferiority to face the cognitive systems that will populate Cognitive Age. That is why I encourage governments, private laboratories and researchers to work on Augmented Humans projects if we do not want to be slaves to our uncontrolled inventions.
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What is a smart city? The answer depends on who you ask. Solutions providers will tell you it’s smart parking, smart lighting or anything to do with technology. City officials may tell you it’s about conducting city business online, such as searching records or applying for permits. City residents may tell you it’s the ease of getting around, or about crime reduction. Everyone is right. A smart city, built properly, will have different value for different stakeholders. They may not think of their city as a “smart”city. They know it only as a place they want to live in, work in, and be a part of. To build this type of city, you have to first build the smart city ecosystem.
A smart city is built on technology, but focused on outcomes
A scan of the various smart city definitions found that technology is a common element. For example, TechTarget defines a smart city as “a municipality that uses information and communication technologies to increase operational efficiency, share information with the public and improve both the quality of government services and citizen welfare”. The Institute of Electrical and Electronics Engineers (IEEE) envisions a smart city as one that brings together technology, government and society to enable the following characteristics: a smart economy, smart mobility, a smart environment, smart people, smart living, smart governance.
But what does a smart city really do? Our scan of smart city projects worldwide showed that initiatives fell into one or more smart city “outcomes” (Figure One).
As a starting point, we define a smart city is one that uses technology extensively to achieve key outcomes for its various stakeholders, including residents, businesses, municipal organizations and visitors.
The smart city ecosystem framework
Figure Two shows our framework for a smart city ecosystem. A vibrant and sustainable city is an ecosystem comprised of people, organizations and businesses, policies, laws and processes integrated together to create the desired outcomes shown in Figure One. This city is adaptive, responsive and always relevant to all those who live, work in and visit the city. A smart city integrates technology to accelerate, facilitate, and transform this ecosystem.
Four types of value creators
There are four types of value creators in the smart city ecosystem. They create and consume value around one of the outcomes listed in Figure One.
When people think of a smart city, they automatically think of services provided by municipal and quasi-government agencies, such as smart parking, smart water management, smart lighting, and so on. In fact, there are three other value providers and users that co-exist in the smart city – businesses and organizations, communities, and residents.
Businesses and organizations may create services that use and create information to create outcomes for its stakeholders. Some examples of “smart” businesses include Uber and Lyft for personal mobility, NextDoor for information sharing, and Waze/Google for traffic and commute planning.
Communities are miniature smart cities, but with very localized needs. Some examples of potential smart communities include university campuses, office parks, airports, cargo ports, multi-dwelling unit (MDU) or apartment complexes, housing developments/neighborhoods, business districts and even individual “smart” buildings. They have needs for smart services that may be tailored specifically for their stakeholders.
Residents or individual citizens are also smart services providers in the smart city. A resident living near a dangerous street intersection can point a camera at the intersection and stream that information live to traffic planners and police. Residents place air quality measurement sensors on their properties to monitor pollution and pollen levels during certain times of the year, and make that information available to other community members. Residents can choose to make these smart services temporary or permanent, and free or fee based.
The Smart City is built on layers
A smart city is an ecosystem comprised of multiple “capability layers”. While technology is a critical enabler, it is just one of many foundational capabilities that every smart city must have. No one capability is more important than the rest. Each capabilities plays a different role in the smart city. These capabilities must integrate and coordinate with each other to carry out its mission.
Value layer. This is the most visible layer for city residents, businesses, visitors, workers, students, tourists and others. This layer is the catalog of smart city services or “use cases”, centered around the outcomes (Figure One), and offered by value creators and consumed by the city stakeholders.
Innovation layer. To stay relevant, value creators in the smart city must continuously innovate and update its services for its stakeholders. Smart cities proactively facilitate this through a variety of innovation programs, including labs, innovation zones, training, ideation workshops, skills development and partnerships with universities and businesses.
Governance, management and operations layer. The smart city creates disruption and results in digital transformation of existing processes and services. Smart city management models must integrate a new ecosystem of value creators and innovators. They must plan, support and monetize new business models, processes and services. They must upgrade their existing infrastructure and management processes to support “smart” services. Finally, they must measure the performance of the city with a new set of metrics.
Policy, processes, and public-private partnerships, and financing layer. The smart city doesn’t just magically appear one day. An entirely new set of engagement models, rules, financing sources, and partners are required to build, operate and maintain the smart city. Cities must develop a new set of “smart” competencies in order to get and stay in the “smart city game”.
Information and data layer. The lifeblood of the smart city is information. The smart city must facilitate this in several ways, including open data initiatives, data marketplaces, analytics services, and monetization policies. Equally important, they must have programs that encourage data sharing and privacy policies to protect what and how data is gathered.
Connectivity, accessibility and security layer. People, things and systems are interconnected in the smart city. The ability to seamlessly connect all three, manage and verify who and what is connected and shared, while protecting the information and users is crucial. The highest priorities for smart cities are to provide a seamless layer of trusted connections.
Smart city technology infrastructure layer. Most people automatically think of technology when talking about smart cities. The smart city technology infrastructure must scale beyond the traditional municipal users and support a new class of value creators, and city/user stakeholders.
Leveraging the smart city ecosystem framework
The smart city is a complex ecosystem of people, processes, policies, technology and other enablers working together to deliver a set of outcomes. The smart city is not “owned” exclusively by the city. Other value creators are also involved, sometimes working in collaboration and sometimes by themselves. Successful and sustainable smart cities take a programmatic approach to engage its stakeholders across the ecosystem.
Our research has found that many cities are not taking an ecosystem approach to smart city projects. This is due in part to smart city projects being managed by the Information Technology (IT) organization where their charter is on systems development and deployment. In contrast, more experienced smart cities manage their smart city programs through internal cross functional “Transformation” or “Innovation” organizations.
Regardless of where cities are in their smart city journey, they must get ahead of the “curve” with smart city projects. They begin by thinking in terms of building the broader ecosystem in order to create a sustainable and scalable smart city. Key next steps include:
- Understand the smart city ecosystem framework and tailor it to the realities of their specific city. Incorporate this model into the development of their smart city vision, strategy and execution plans.
- Relative to the smart city ecosystem framework, identify current capabilities and gaps across the various layers. Understand what is needed to support the four types of value creators.
- Evaluate existing and new smart city projects and initiatives against the ecosystem framework. Use this framework to identify what is missing from the project plans and what is needed to make the projects fully successful.
- Prioritize and develop competencies across the various ecosystem layers. A smart city requires new skills and competencies. Augment existing capabilities through strategic partnerships and contracting with service providers, as required.
Benson Chan is an innovation catalyst at Strategy of Things, helping companies transform the Internet of Things into the Innovation of Things through its innovation laboratory, research analyst, consulting and acceleration (execution) services. He has over 25 years of scaling innovative businesses and bringing innovations to market for Fortune 500 and start-up companies. Benson shares his deep experiences in strategy, business development, marketing, product management, engineering and operations management to help IoTCentral readers address strategic and practical IoT issues.
This post was co-authored with Renil Paramel, an IoT Innovation Catalyst, Strategist and Senior Partner at Strategy of Things.
The predicted growth of the IoT market in manufacturing is unprecedented. At the moment, Markets and Markets researchers predict it to reach $13.49 billion by 2020. Just to give you some perspective, in 2015 the value of this market was estimated at $4.11 billion. The main IoT technology applications in manufacturing revolve around enhancing connectivity and automation. The main goal of this tech is to maximize the efficiency of the manufacturing process while minimizing its costs. The benefits of utilizing digital solutions in this industry are a great motivation for the developers as seeing what has already been achieved prompts them to see how far they can push these solutions.
The most important benefits, no doubt responsible for such a tremendous growth of the IoT manufacturing industry, include:
Boost in Work Efficiency
Constant improvement of the manufacturing operation is one of the main goals for any industrial business owner. Implementing IoT technology on any level of the manufacturing allows to:
- Automate the production process, or some of its steps
- Pre-test new ideas and designs (using a combination of advanced modeling and testing solutions)
- Analyze the production process and identify its strengths and weaknesses
- Save time and money for the business by increasing the efficiency of both the production line and employees
- Monitor the manufacturing business performance at all times, analyze the data, and use this information for accurate predictions
Steady Improvements in Performance
The most important benefit of the contemporary IoT solutions is their ability to improve constantly by simply ‘doing their job’. The AI that governs them is usually programmed to process data collected during the manufacturing process and optimizing that process based on it.
As the system is regulated by the AI developed specifically for it, the efficiency and accuracy of these changes and advancements are greater than any settings set by man. However, making manual adjustments is possible and this will add another layer to the machine’s betterment. The intuitive operation systems of today will memorize the most effective patterns in the production process and find a multitude of ways to achieve or even improve those results. They will do this with utmost accuracy and speed. Utilizing these particular solutions can make even a small manufacturing business into a big player on its market.
Creating the Perfect Environment for Innovation
Manufacturing facilities reigned by IoT technology are extremely flexible. This means that the business owner is able to integrate new solutions quickly and boost the production process’ efficiency right away.
Most importantly, implementing this technology allows to step away from the traditional linear production process. This, in turn, leads to the creation of more efficient singular production cycles organized into a cohesive system that can adjust to the change in manufacturing demand immediately. Such a scheme allows for the most efficient use of resources.
This kind of ‘cluster’ manufacturing also enables the owner to monitor the entire system more easily. One can determine where an issue occurs and have other sectors pick up the slack if possible. In any case, this scheme allows making quick and more accurate fixes for any problems.
Allowing for Predictive Maintenance
Predictive maintenance is a very efficient method of cutting the manufacturing costs. It is exactly what the name states, a maintenance based on predictions. It’s a step up from preventative maintenance as it’s more effectively targeted.
Predictive analytics drive this solution and allow you to maximize the equipment output while minimizing the costs for its maintenance. Note that using such technology also helps you save money you would have lost due to the manufacturing process stopping.
The IoT for the manufacturing industry develops extremely fast with dozens of solutions released for any kind of business. Embracing this technology now can not only give one an edge over the competition. With the high popularity rate of this tech, not using any of these solutions is sure to marginalize the business.
Adam Flamberg is a consultant at DO Supply.
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