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Do you still remember our childhood story of Ali Baba and 40 thieves?
“Open Sesame” was the magical phrase that a poor woodcutter Ali Baba uttered, to open the door of a secret cave in which 40 thieves had hidden bags of gold and treasure. The power of his voice, and using the right words, gave him access to that fortune, and changed his life forever.
We are in the same cusp of open sesame to  Digital Transformation and changing our lives. It’s a fact that our lives are becoming more digital. We buy, we work, we store information, and we even communicate with other people through media and digital platforms.
A laptop was not an item in my life until the age of 35, whereas for my daughters, they have always had a laptop in the house, and learned how to use it, earlier than me.
Whether we like it or not, digital transformation is creating a new era… changing how we do things, how we live … and we are already fully immersed into it. We have a great opportunity to be more effective, efficient, fast and agile.
We, as consumers expect ultra-connected  experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, we want every interaction to be simple, effortless, relevant and lightning fast.
The  Internet of Things have already started changing our lives!! The  connected car  we use may know the temperature we like at home so adjust accordingly. The mobile app is connected with all  Smart Home devices to alert us of anything suspicious happening while we are away. It can notify when we approach grocery store, of the items we need at home. With  Drones, we can get a tour of properties listed so we can choose the right one.
To reach 50 million users, radio took 38 years, Google took 6 years, and Google+ needed just 88 days while Smartphone “Pokémon Go” game reached that count in just 19 days!!
Our lives have become a collection of mobile moments in which we pull out a mobile device as if it was a magic wand to get something done wherever and whenever we want. We use  smartphones for more than just making phone calls. From online banking to posting family photos to  social media, sending e-mails and text messages, searching for restaurants and booking movies.
We are alerted of our days’ appointments and meetings before even we had our breakfast. A weather app alerts us of the rain forecast. To make our commute pleasant, the built-in GPS in our car alerts us of upcoming traffic along the planned route and suggests an alternative route so we can get to work on time and keep our meetings.
All of us have become so health conscious with  wearables like Apple watch & activity trackers like Fit bit and Jawbone and Google smart contact lenses etc. With wearables like Oculus Rift VR, we can enter into an exciting new realm of  augmented reality, with an enhanced experience of what we see, hear and touch.
Big Data Analytics is an ideal entry point to get into digital transformation.  It is like turning the lights on in a dark room. Every interaction we have with businesses, point-of-sale transaction details, loyalty card information, surveys, and social media postings to Facebook, Twitter, Pinterest, and more.. which provides deep insight into our behavior, attitudes, and opinions that businesses are leveraging to improve relationships with  hyper-personalization.
Voila! Life is simplified …..

Was this all available to us 20 years before? Ali Baba’s “Open Sesame” was a story of childhood, but Digital Transformation is reality – and from now on nothing will be same again.

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Analytics and  Big Data have disrupted many industries, and now they are on the edge of scoring major points in sports. Over the past few years, the world of sports has experienced an explosion in the use of analytics
Till few years back experience, gut feelings, and superstition have traditionally shaped the decision making process in sports.
It is first started with Oakland Athletics' General Manager, Billy Beane, who applied analytics for selecting right players. This was the first known use of  statistics and data to make decisions in professional sports.
Today, every major professional sports team either has an analytics department or an analytics expert on staff.  From coaches and players to front offices and businesses, analytics can make a difference in scoring touchdowns, signing contracts or preventing injuries.
Big name organizations such as the Chicago Cubs, and Golden State Warriors are realizing that this is the future of sports and it is in their best interest to ride the wave while everyone else is trying to learn how to surf.
Golden State Warriors, have similarly used big data sets to help owners and coaches recruit players and execute game plans.
SportVu has six cameras installed in the NBA arenas to track the movements of every player on the court and the basketball 25 times per second. The data collected provides a plethora of innovative statistics based on speed, distance, player separation and ball possession to improve next games.
Adidas miCoach app works by having players attach a  wearable device to their jerseys. Data from the device shows the coach who the top performers are and who needs rest. It also provides real-time stats on each player, such as speed, heart rate and acceleration.
Patriots developed a  mobile app called Patriots Game Day Live, available to anyone attending a game at Gillette Stadium. With this app, they are trying to predict the wants and needs of fans, special content to be delivered, in-seat concession ordering and bathroom wait times.
FiveThirtyEight.com, provides details into more than just baseball coverage. It has over 20 journalists crunching numbers for fans to gain a better understanding of an upcoming game, series or season.
Motus’ new sleeves for tracking a pitcher’s throwing motion, measuring arm stress, speed and shoulder rotation. The advanced data generated from this increases a player’s health, performance and career. Experts can now predict with greater confidence if and when a pitcher with a certain throwing style will get injured.

In the recent Cricket world cup, every team had its own team of Data Analysts. They used various technologies like  Cloud Platform and visualizations to predict scores, player performance, player profiles and more. Around 40 years’ worth of Cricket World Cup data is being mined to produce insights that enhances the viewer's experience. 
Analytics can advance the sports fans' experience as teams and ticket vendors compete with the at-home experience -- the better they know their fans, the better they can cater to them.
This collection of data is also used for internet ads, which can help with the expansion and growth of your organization through social media platforms or websites. 
  • What would be the most profitable food served at the concession stand?
  • What would be the best prices to sell game day tickets?
  • Determine which player on the team is the most productive?
  • Which players in the draft will become all-stars, and which ones will be considered role players?
  • Understand the fans behavior at the stadium via their app and push relevant information accordingly.
In this  Digital age, Analytics are the present and future of professional sports. Any team that does not apply them to the fullest is at a competitive disadvantage.
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Mobile enablement in Digital age

Gone are the days when we used to carry big fat wallet filled with cash, coins, multiple credit cards, business cards, travel tickets, movie tickets, personal notes, papers with names, numbers and the list can go on.
Mobile technologies have transformed the way we live, work, learn, travel, shop, and stay connected. More than 80% of time is spent on non-voice activities.
The rapid growth in  MobilityBig dataIoT and  Cloud computing technologies has changed market dynamics in every industry and is changing customer behavior.  Digital Transformation has become the norm.
Mobile is spearheading this transformation by putting businesses on the move and by connecting the enterprises with customers, partners, employees and machines.
Businesses are fast realizing that they need to offer their customers cutting-edge mobile applications that will help them engage with the brand and its services, in near real-time.
Some innovative use of mobiles in digitization:
  • Payments - NFC payments, Biometric payments using finger scans, facial recognition, voice recognition, retina based check. Major players in this space are PayPal, Apple Pay, Android Pay, Samsung Pay etc.
  • Virtual or digital currency
  • Tsunami of Apps from Google maps, to zomato helping us throughout the day
  • Retailers can use targeted mobile campaigns for customer acquisition, retention
  • Live streaming apps like Meerkat and Periscope delivering targeted content to site-specific users which benefits both the consumer and the creator.

Impact of mobile enablement:
  • With mobile enablement, a merchant can enhance your payment experience and boost operational efficiency
  • Real time communicating with the customer, can be greatly enhanced through mobile enablement. Businesses can quickly respond to customer complaints or questions through social media, or the apps
  • By analyzing the data generated by mobiles using Big data Analytics, businesses can give personalized experience to consumers
  • Digital assistants like Google Now, Siri are helping everyone

Here are some well-known industry examples:

  • Starbucks processes over 8 million mobile transactions each week, this data of mobile user behavior to customer preferences, is then analyzed by a team of data scientists for insights.
  • Coca Cola is using mobile apps for field sales folks, equipment service teams and knowledge workers and commercials like get free coke on mobile
  • The emergence of hyper-local startups like Jugnoo, Zopper, Grofers and PepperTap using mobile first strategy
  • Virgin Atlantic, Bank of America, Delta, Chipotle have their industry leader apps for fantastic customer experience


As the penetration of smartphones and internet is increasing with 5G and beyond, along with the changing shopping behaviors, the mobile revolution is here to stay and impact the Digital Transformation further.

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