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Mobile app technology is brimming with new innovations and has been the center of attention for many years. The apps have made a great contribution to help the mobile industry and facilitate the business world. The ever-growing marketing and modern tech makes it difficult to shine among your competitors.

2017 turned out to be a phenomenal year with great advancements for the app company. Mobile apps effectively create brand identity, increase brand awareness, generate leads, and increase sales for marketing. The professionals from the leading Mobile app development company in Virginia realized that mobile apps are becoming more of a necessity rather than an optional investment. Small businesses are gearing up to adopt this marketing strategy to flourish in the market. If you want to step up your mobile app marketing game then you need to take out time to get your busy routine to get familiar with.

Top trends you should follow in 2018

1.   Augmented Reality and Virtual Reality Apps
Technology is all set to make smartphone devices even smarter in 2018. We saw augmented reality apps in the previous year, for example, Pokémon Go. This was a valuable addition to the AR world which gained a lot of recognition. A lot more is expected to come this year and it’s expected that the AR and VR trends will transform in 2018 and dominate many more sectors. The app world will witness the AR/VR tech to expand and excel in numerous sectors other than games and fun. The Augmented Reality is expected to evolve in the retail, manufacturing, healthcare, engineering, and many other industries.


2.   Cloud based App Development
With the increased usage of cloud technology, mobile developers are aiming to design cloud driven apps. This is a simple and easy way to take out data from the mobile without affecting the internal memory of the phone. There are many other benefits too such as increased productivity and collaboration, better-streamlined operations, reduced hosting and equipment cost etc. if you’re looking ways to enhance your mobile app visibility then you should integrate cloud based technology in your development strategy.


3.   Wearables
Wearables and smart watches have introduced new technology in the market. Wearables are expected to be the next best thing in the year 2018. Wearables consist of both features, being necessary and being stylish at the same time. The adoption of wearables will emerge in the manufacturing and healthcare industry. With Apple, Google, and Samsung watches already existing it’s expected that their demand will grow rapidly in 2018.


4.   Internet of thing (IoT)
The Internet of things technology is a new trending technology in both mobile and web development field. In the previous year we noticed the idea of IoT emerging in the home, healthcare, education industry. It will continue to evolve in this year and we’ll get to see some advanced tech in business domain, day to day lifestyle, and many other domains.


5.   Artificial Intelligence (AI)
Artificial Intelligence is modifying the way we look at technology. It has enabled some exciting features in healthcare apps, behavioral targeting etc. In addition, it has enabled the use of Chatbots in mobile apps. Chatbots are tools that can encourage human conversation. There are very few apps that have integrated this tech in their mobile apps, we will definitely get to see this in the coming year.


6.   Blockchain
Blockchain has received a lot of recognition than any other tech. this year we will witness apps with built-in security features. A blockchain is a digitized, share, irreversible ledger of all cryptocurrency transactions. It allows the market participants to keep a record of all the transactions in blocks, none of which can be changed without changing the blocks. A lot of apps will implement security features within to secure the participant’s transactions.


7.   Accelerated Mobile Pages
Accelerated mobile pages is yet another trend that is going to have a great impact on the mobile app development industry. The pages are a great way to improve the loading time of the web page in mobile devices. This will reduce the bounce rate and increase the visitors on the site.


8.   Improved security

Mobile security is one of the primary concern of the mobile app developers. Apps build with built-in security make a huge difference, many people don’t know the real importance until they face any incident. Since smartphones have all the confidential data stored, the developers are paying heed in implementing security in the apps. More and more apps will get secured with secret features.

Conclusion

The year 2018 will be filled with advanced tech and new innovations. The year will grow economically in every business sector. On an ending note, these are the key tips to get successful in this year and in the future. Make sure you stay updated with all the latest trends and implement them according to shine out among the competitors.

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