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In today’s digital era, people, objects and devices are connected via the internet. Consequently, a humongous amount of data is generated daily, which when processed and analyzed can provide valuable insights, which in turn can be leveraged for informed decision making. Today, ground-breaking technologies like IoT (Internet of things) has completely transformed the way people think, behave and work. IoT, which is simply an ecosystem of interconnected devices that communicate with each other while operating independently helps in performing various operations such as identifying, analysis and control mechanisms. In fact, real-time insights gained through IoT can prove to be beneficial for businesses in several ways.   

Since customer satisfaction is a prominent factor that influences the growth of an evolving business, businesses are trying to make the most of this innovative technology by integrating their CRM platforms with it. While IoT helps in driving meaningful insights across various departments including marketing, sales and customer service, the combined power of IoT and CRM can augment efficiency and visibility, which in turn will help the business respond to customer needs in real-time. 

To provide customers with improved customer service, businesses are leveraging the IoT Cloud platform for providing businesses with a complete and integrated view of customer behavior by helping connect a large number of sensors, applications, devices, etc. with billions of events. This is where you might need the support of a Salesforce consultant.  

How does the Salesforce IOT cloud Work?  

The Salesforce IoT cloud platform, which is powered by Thunder is designed to provide personalized CRM experiences to customers. This immensely scalable platform binds data from sales, service and marketing clouds and processes it to provide businesses with insights regarding customer behavior so that they can engage with them in a more relevant way. In other words, businesses can now provide their customers with the services and features they have been looking for.  

Let’s take a quick look as to how the integration of Salesforce IoT cloud with your company’s CRM can take your business to new heights:  

Informed Sales & Marketing Efforts:The two departments which benefit most by the integration of IoT and CRM are the sales and marketing department. While salespeople can cultivate a better rapport with their prospects by gaining insights from data gathered by IoT devices, marketing professionals will have the necessary information regarding customer preferences and needs to create ground-breaking strategies for brand promotion.  

Enhanced Customer Services: The amalgamation of IoT with CRM paves way for businesses to provide superior customer service, which leaves your customers happy and satisfied. By pre-determining the real-time issues of their customers, businesses can create efficient plans to prevent their customers from suffering any type of hassles, their reputation, as well as public relations.  

Updated Pricing Models: By integrating IoT with a CRM system, businesses can position their brand in the market with a competitive pricing model.This becomes possible due to insights gained from live data streaming.  

To Sum Up:  

With Customer expectations constantly evolving, it becomes mandatory to take steps that can provide your business an edge over your competitors. By integrating IoT with your business CRM, you will be able to gain significant insights regarding customer needs and preferences, which in turn can be leveraged to satisfy your customers and maneuver you from the competition. To make the most of your CRM, it makes sense to integrate your CRM with the IoT system for which you may get in touch with a reputed Salesforce consulting company.   

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Michel is currently a Salesforce Consultant at Girikon working for the company for nearly five years. Experienced and Salesforce Certified x 3 with a history in the information technology and services industry, skilled in Salesforce.com, JQuery, SQL, Creative Style Sheets (CSS), Java .

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