In recent years I have listened till the satiety about the importance of ecosystems to make the promises of the IoT come true and in some way for not to leave in bad position the analysts who have flooded us with their optimistic predictions.
All, or at least most of those who read my articles know that there is no company in the world, no matter how great it is, it can do everything in IoT. So, ecosystems are the key to successfully in this business.
The ecosystem allows to achieve a multiplier effect and a trusted environment.
Creating an IoT ecosystem either horizontal (technology) or vertical (industry) requires a lot of talent alliance managers able to maintain win-win transactions over the time.
Select an IoT ecosystem is not an easy task. In the IoT ecosystems there are fights between equals, also abuses usually produced from the big ones over the little ones. There are conflicts with companies that are in several ecosystems sometimes with contradictory interests. It is very usual how partners collide with the objectives of the ecosystem and you can imagine betrayals and back stabs.
In my post “The value of partnership in Industrial Internet of Things” and subsequent comments I presented several successful cases of collaboration among members of these ecosystems. But let's be honest, there are few references and examples after 4 years.
The fragility of Alliances in IoT is a challenge to accelerate adoption of IoT Ecosystem solutions.
In Harbor Research article “ Has Anyone Seen A Real Internet of Things Ecosystem?” ,dated November 2013, the analyst firm wrote that no really significant ecosystem or network of collaborators had emerged in the IoT arena in spite there was early and very interesting efforts being made by several players. We can thing that in 2013, these ecosystems were very emergent alliance developments and have had not attained the scale, scope and momentum we expect will be required to really drive this opportunity to its intended and expected scale. Most of the attempts thus far to drive an ecosystem advantage have failed to scale and reach critical mass. This just underscores how challenging building a high velocity network of partners can be.
In this article I will focus my analysis on 4 examples of IoT ecosystems that represent a big portion of the value chain in the multiple IoT submarkets: IoT Connectivity Provider, IoT Cloud Platform Vendor, IoT Professional Services and IoT Solution Aggregator.
One of my first attempts to monetize my IoT services was through the Telefonica IoT Solution Partners program. It was four years ago. At the beginning I received a couple of calls from the Operator to help me create my account and describe my services. We were many partners and although the Partners Search portal left a lot to be desired, I did not see much competition in my services and I thought that we would be the perfect accelerator for the ecosystem. I was wrong. Since I register, I have not received any invitation to participate in any event for partners, nor has anyone contacted me to request my services, nor have I needed the portal for contact any other partner (for that I already have my LinkedIn network).
How the hell are you going to find me as IoT Solution partner if Telefonica IoT web page does not offer a link to the partner search page ? and the use of this non update page is frustrating with duplicates names, closed companies, etc.
Telefonica identifies 3 types of Partners: Operators Alliances, Channel Partners and Solution Partners.
Operators Alliances: Telefonica is partnering with other Tier-1 telecom operators including the IoT World Alliance and other operators like China Unicom, Sunrise and Avea in order to provide IoT customers with the best, seamless services worldwide and lower costs.
Channel Partners: Telefonica enables partners to drive growth and differentiate their business by reselling their Global Managed IoT services. It helps to increase their capabilities, enabling deployment on a global scale, in particular in regions such as Europe and Latin America
Solution Partners: Telefonica Solution Partners ecosystem consists of a global network of IoT providers with functional or industrial expertise: IoT Device Providers, IoT System Integrators and IoT Industrial Experts.
I never liked the idea of Telefonica oriented to quantity (around 1000 partners including duplicate names and not updated list) instead of quality in Partners and I think the results have been and are very poor. Clearly a point to improve if they want the IoT to take off inside the Operator.
Talking with Telefonica IoT you quickly recognize that if you are not Microsoft, AWS, or similar unless you bring business to them you will never get business from them.
Telefonica does not lead any IoT ecosystem, neither geographically, nor industrially nor technologically. It is just one more logo (important of course) in many presentations of IoT vendors.
I can not understand of its win-win strategy and goto market regarding IoT platforms. In addition to its own platform, Telefonica appears as a partner of at least Microsoft Azure, PTC-Thingworx, SAG Cumulocity, AWS IoT, Cisco Jasper, Libelium, etc. Maybe they should select partners around ‘share of outcome’ rather than share of investment if they want to lead some ecosystem. Pecking is good for the birds.
Telefonica need an open-minded company culture to become comfortable with an ecosystem structure.
Having worked at Microsoft, I recognize that I have had the temptation to become an IoT partner. But also, because my business model is based on vendor independence my decision was to help other companies to enter in the MSFT IoT ecosystem
This year I was convinced that I needed to change my approach. But, instead of becoming a partner, I decided to convince other 2 Microsoft partners strong in complementary disciplines (Business Intelligence and Cloud) to create a specific area for IoT. I have not succeeded, which makes me think that despite the efforts and investment planned by Microsoft, Partners do not see IoT business clearly yet.
The list of Internet of Things Trusted Partners certified in Microsoft Azure Certified is impress and I recognize the effort of Microsoft building an IoT ecosystem that fuels business transformation. Without going further, the largest partnership with GE Predix and the partnership with PTC will help industry customers accelerate their digital transformations by adopting IoT.
In this case, finding an partner de Microsoft Azure IoT is easier than in the previous case. The categories of IoT partners for Microsoft are: Devices, Gateways, security, isv, network and telecommunication and system integrators.
By the way, no partner in Spain according with this web. ☹. Maybe is the right time to invest.
Microsoft is expert identifying, nurturing and managing partners and Azure IoT is a great opportunity to lead some IoT ecosystems.
EY, otherwise known as Ernst and Young, is a leader in the IoT space. Not involved in the construction of devices themselves, EY is instead helping organisations navigate the largely unchartered waters of IoT.
While working in an engagement with EY IoT, I read a report developed by Forrester Research dated Oct/18, 2017 “Vendor Landscape: IoT Professional Services”. This report segments the landscape of IoT Professional Services firms, based on functional capabilities to help enterprises deploy IoT-enabled processes, vertical market focus, and geographic reach. Based on the service offerings, vertical capabilities, and characteristics of a broad array of professional services firms, Forrester has identified eight categories. The major players in the consulting firm segment include Deloitte, EY, KPMG, and PWC because these strategic consulting firms combine strong business strategy capabilities with the ability to execute on digital transformation initiatives. The report clearly showed EY strong IoT capabilities across the globe. EY was also recognized as Internet of Things services leader by HFS Research.
For EY, initiatives like launch a global IoT/OT Security Lab to help clients stay ahead of emerging threats or to launch EY wavespace™, a global network of growth and innovation centers to help clients achieve radical breakthroughs is a way to demonstrate its strategic alliances like SAP, GE Digital, Microsoft, IBM or Cisco how important is to create an ecosystem with the firm. These technology vendors rely on EY to implement IoT solutions in large customers with a business-driven approach.
Do not expect EY or any of the consulting firms to lead any IoT ecosystem. Their role is to leverage their business strengths and client relationship to empower the ecosystems to which they belong
Perhaps the most complex task I have done regarding advising of IoT ecosystems was with one of the largest IT distributors in the world, Tech Data. The challenge of balancing players like Microsoft, Dell, Cisco, IBM, Schneider or Vodafone with innovative startups in several industry verticals and different use cases without anyone feeling careless was very exciting.
To find a right place for Tech Data in the IoT value proposition schema, , was another challenge. It was great helping the company defining its role as an IoT Solution Aggregator and define which partners should be included for Tech Data IoT repeatable solutions.
Tech Data has been able to demonstrate how to become useful for IT and OT vendors and how provide value to existing and new channel of IIOT system Integrators worldwide.
I always have believed this approach could make easy for their small and medium end clients to adopt IoT solutions quickly.
I did not have time during my engagement with Tech Data to analyse and support the launch on new business models, but I am sure they will leverage its position to offer new services based on data aggregation.
Education, the latest products, support services, and firm footing in the B2B world put IoT Solution Integrators at the centre of the Internet of Things craze.
The IoT market is still in its early stage. Enterprises face many different options for IoT partners and suppliers. Choosing the right ecosystem is critical not only for a successful IoT project implementation but for the journey in their Digital Transformation.
IoT ecosystems need to understand that most industries thrive on "coopetition," it’s important to become cognizant and respectful of competitors, as they may also be your potential partners.
Just like with people, when it comes to IoT business, no two ecosystems are alike. We have been helping different type of companies to build or enter in the most suitable ecosystem. I have no doubt only the best ecosystems will survive; the challenge is to rank among so many. It is really a nightmare.
Ecosystems is hardly new but as rapidly evolving and if they are able to leverage the shared data and information from intelligent sensors, machines and assets, radical new modes of value creation will emerge.
Given my Telco background, it was logical that back in 2014, I published some of my first articles in my IoT Blog about the topic “IoT Connectivity” . I described how the optimist predictions of analysts and companies like Cisco or Ericsson, made the Machine to Machine (M2M) an attractive market to invest.
The fact that “Tata Communications have acquired mobility and Internet of Things specialist Teleena is a clear indication of the phenomenal growth rate in the global IoT connectivity market. “By 2021, enterprises’ spending on mobility alone is set to surpass USD 1.7 trillion,” said Anthony Bartolo, Chief Product Officer, Tata Communications. I hope to see Tata Communications/Teleena in the next Gartner´s Magic Quadrant for M2M Managed Services Worldwide.
There are still people who doubt that connectivity is a key component in the M2M/IoT Value Chain. Please remember without connectivity simply there is not IoT.
Obviously during these years many of my projects have been associated with IoT connectivity. From the analysis of M2M/IoT Service Providers to the conceptual design of end-to-end solutions where connectivity selection was a key component. One of the most interesting projects was the analysis that I made for the Telefonica project "IoT in a box". Without forget projects to compare LPWAN technologies, End to End Security, Identification of Uses cases for 5G. Sometimes also I had to sell IoT connectivity.
In the last years in the IoT connectivity market I have seen:
But in my opinion, enterprises still are confused and delaying their decisions to adopt IoT / IIOT because they need good advice about the right IoT connectivity not just the cheapest prices but easy integration or better customer support.
I want to remember again that I can help you in the selection of the right M2M /IoT Service Provider for your enterprise business requirements as a strategic decision.
Telecoms operators’ more focused approach to bolstering their IoT businesses appears rooted in refining the technology inherent in their connectivity networks. And no wonder, The powerful GSMA has been helping Mobile Operators to define their role in IoT. At first sight, the best way for large telecoms operators generate value from the IoT might appear to be by providing connectivity via their networks. Additionally, they could leverage their vast experience in customer engagement, customer premise equipment (CPE) support and their robust, proven back-office systems by offering their OSS and BSS platforms externally to IoT users, using their OSS to provide users with a turnkey platform to manage their equipment proactively in real time, and their BSS to support the related billing requirements. In fact Global telcos set sights on IoT for growth in 2018.
Nevertheless, Analysys Mason, highlighted “Telcos have been working with the broader ecosystem, including developers, cloud players and hardware vendors this past year – all of which “should set the market up for an active 2018”.
Although many people think that IoT connectivity is or will become a commodity with little value for customers and along with the hardware will form the ugly ducklings of the value chain, IoT Network Operators should strive to demonstrate that IoT connectivity is vital for the global adoption of the IoT and seek to increase the income derived from its connectivity services with aspect like security and the contextual data value that their networks transport.
If connectivity seems doomed to play the role of ugly duckling, the data on the other hand see how its value increases and increases with each new technology.
How many times have we seen a presentation with the title "Data is the new Oil”? Even taught by me
Many Telcos are in process of Digital Transformation. The want to compete with the Google, Apple, Facebook, and Amazon (GAFA) and avoid same situation lived with these Over the Top (OTT) vendors. IoT is giving them an opportunity to monetize the IoT data and convert their networks in pipelines of value.
IoT data is a new source of revenue without forget that will also produce incremental profit through operational productivity and efficiency.
The new stream of data coming from the physical world and the billions connected things are mostly transported by the IoT Network Operator´s networks and once these data is captured, the IoT Network Operators can monitor everything and feed their AI systems. Is then, when finally, IoT Network Operators can make a lot of money of IoT contextual data and aggregated data.
Can you imagine the opportunities leveraged by the connection of millions of devices and intelligent things over your IoT network? A vast amount of useful data generated by smart containers, smart home appliances, smart cities, connected cars, smart healthcare devices, or wearables, which for many businesses is an extremely valuable commercial tool. IoT Network Operators possess the capability of performing real-time data analytics on readily available data to determine product performance, improve customer experience and forecast network capacity, all of all which IoT-ready businesses could benefit from.
IoT connectivity is still at the core of all IoT Network Operators / M2M Service Providers. But some of them are implementing different strategies to capture more business of the IoT value chain. The idea of IoT connectivity will become a commodity with not added value is influencing the decision to invest in new IoT enabled networks (5G, LTE-M, NB-IoT).
It’s clear that there are some strong opportunities for IoT Network Operators / M2M Service Providers looking to capture the full potential of IoT, and it’s time that they open up their services to support companies from all sectors who are looking to employ IoT connectivity but also machine data intelligence as part of their business models in this IoT driven digital transformation.
Telcos offering IoT connectivity should look to monetise data and offer businesses unique insights that could potentially open doors to new revenue streams or even improve operational efficiencies.
If IoT business is about data and assets, Telcos need to shift from technology and connectivity to business value and creation of valued services.
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Until recently, we knew unicorns were mythical creatures which made an appearance only in Greek literature, the Bible, and Marco Polo’s travels. While not a single unicorn was ever discovered in the real world, these days, we seem to be dealing with a whole bunch of them, especially when it comes to business.
Technology has played a crucial role in small and medium businesses, made startups fashionable. Today we have many unicorns trotting about the business landscape.
The unicorns are celebrated for their successes and business acumen. Essentially, a unicorn is a start-up that is valued over $1 billion. When you think of them, think about, AirBnB, Uber, Xiaomi or even Flipkart. These are the new set of businesses that have disrupted the market in their respected sphere. But companies rise and fall all the time, so one may be tempted to ask what is so magical about these creatures?
The term Unicorn was coined in a TechCrunch article by Aileen Lee of Cowboy Ventures.
Part of the charm lies in reinventing the business model. They find a better way to do business. It may be a new idea or an improvement over the existing one. They offer a vision; a glimpse of what the future may hold and have an intense desire to grow.
Fuelling these dreams through constant innovation and the ability to adapt quickly. Precisely where some of the giant falter. Large businesses are bogged by internal processes and complexities resulting in delayed decision-making, allowing a start-up to swoop in.
According to a study by CB Insights, there are around 175 unicorn companies globally.
Many entrepreneurs have realized that IoT/IIOT technologies can level the playing field if they intend to dislodge industry giants. IoT Start-ups are looking to attract consumers or SMBs or large enterprises by increasingly relying on innovation on cloud and edge computing, IoT platforms, Artificial intelligence, IoT networks, IoT security or IoT devices. Advanced technology is a key differentiator but not the only one- A new business model to attract customers could also become the initiator of a new unicorn.
After five years of exploring the fragmented but rich universe of IoT startups, no new unicorn has yet appeared. The most promising startups have seen their light turned off behind the Tech and Industry Giants check books. Those who are still pursuing their dreams of being unicorns see that the market does not accompany and no longer rely on analysts' predictions.
With all this, we may not see any unicorn of IoT. However, if I had to bet on some startups then these are my suggestions.
My vote for the startup to become a unicorn in IoT Application category goes to: Uptake
Founded in 2014 by the CEO, Brad Keywell, that was also Co-Founder of Groupon, the company counts with a good number of investors. The company is stealing execs away from GE. (Uptake hiring several General Electric top digital executives) and have raised around $260 million since launching in 2014. Uptake was last valued at more than $2 billion, in fact, this startup is probably the first IoT unicorn. Uptake's revenue run-rate exceeds more than $100 million a year and future rounds of financing are expected.
LinkedIn profile: “Uptake helps industrial companies digitally transform with open, purpose-built software that delivers outcomes that matter. Built on a foundation of data science and machine learning, our vision is to create a world that always works — one where the machines and equipment we depend on daily don’t break, and industrial companies are once again the creators of economic growth and opportunity.”
WHY MY VOTE: Predictive analytics software is hot. The company sells to the mining, rail, energy, aviation, retail and construction industries and hopes to leverage data to improve safety, efficiency and productivity for their clients' operations. In spite his CEO has not accepted my LinkedIn invitation, no surprise to be honest, only 54% approve of CEO in glassdoor, the aggressive campaign against GE could launch the company this year. I like that his employees are sent directly to the field to observe fast hand the needs of its client base so they can really build software that solve real business problems.
ALSO FOLLOWING: FogHorn Systems a developer of “edge intelligence” software for industrial and commercial IoT applications..
My vote for the startup to become a unicorn in IoT hardware category goes to: Samsara
Samsara sells hardware and end-to-end solutions for fleet and industrial applications.
Samsara was founded in 2015 by CEO Sanjit Biswas and CTO John Bicket, who previously founded and led Meraki – a successful cloud networking company that was acquired by Cisco in 2012 for $1.2 billion. Samsara is based in San Francisco and was funded by Andreessen Horowitz (Raising $25M in funding). In May 2017, the startup announced that it had secured $40 million in a Series C funding round.
Sanjit Biswas, recognized that “They were definitely not the first to notice the technology trend behind the Internet of Things movement, but they realized no one was building products the way we did at Meraki, by combining hardware, software and cloud into an easy-to-use system”.
LinkedIn profile: “Samsara’s mission is to bring the benefits of sensor data to the organizations that drive our economy—from transportation and logistics to construction, food production, energy, and manufacturing—and to improve the safety, efficiency, and quality of their operations.”
WHY MY VOTE: Although not on this occasion his CEO accepted my invitation to LinkedIn, I like that Samsara disrupts the traditional sensor model with an integrated, software-centric solution. The products combine plug-and-play sensors, wireless connectivity, and rich cloud-hosted software, all tightly-integrated for simple deployment. Samsara is used by customers in a wide variety of industries, from transportation and logistics to energy and manufacturing. The company offers various solutions including fleet, ELD compliance, trailer, industrial, temperature, and power.
By focusing Samsara system for ease of use and streamlining deployments in the field, the teams were able to make several design choices that help them deliver a 10 times overall improvement over traditional solution. Samsara was in the list of “The 20 Fastest Growing IoT Companies” and is demonstrating is able to capture customers in the fleet management and logistics industry against Verizon. The challenge is growth globally not only in US.
ALSO FOLLOWING: Geotab
My vote for the startup to become unicorn in IoT connectivity category goes to: SigFox
LinkedIn profile: Founded in 2010 by Ludovic Le Moan and Christophe Fourtet, the company is headquartered in Labège near Toulouse, France’s “IoT Valley”. Sigfox provides connectivity for the Internet of Things (IoT). The company has built a global network to connect billions of devices to the Internet while consuming as little energy as possible, as simply as possible.
WHY MY VOTE: There are drastic limitations in the Sigfox global network. I could say that this will be the network of the stupid devices, but if they improve the network, ensure scalability, quality and security and allow interoperability with their competitors that will connect the most intelligent devices, then this startup will continue empowering companies to create new innovations on the IoT.
Sources announced that Sigfox is in peril as Senior Execs exit. The company has reacted but the pressure to growth in revenues and network deployment is high. Compete with the Telco Incumbents and the mighty powerful GSMA is a Hercules' own task. Some help from the French government and the EU will be appreciated, so the company can not be acquired. The Board and investors should guarantee the money the company need to comply with the high expectations of the market. In my opinion the window of opportunity is 2020. They have 2 years to demonstrate they can become the IoT-Connectivity unicorn.
My vote for the startup to become a unicorn in IoT/AI platform category goes to: C3IoT
I have written a lot about IoT platforms and I think that most startups will disappear in 3-5 years or they will never become a digi-unicorn. But there is a special case that can reach the end of the road. Mainly for who is behind, my old CEO Thomas Siebel.
LinkedIn profile: C3 IoT is an AI and IoT software platform provider for digital transformation. C3 IoT delivers a comprehensive and proven platform as a service (PaaS) for rapidly developing, deploying, and operating large-scale AI, predictive analytics, and IoT applications at scale for any enterprise value chain in any industry. At the core of the C3 IoT offering is the revolutionary C3 Type System—an extensible, model-driven AI architecture that dramatically enhances data scientist and application developer productivity. C3 IoT also offers configurable, high-value SaaS products for predictive maintenance, fraud detection, sensor network health, supply chain optimization, energy management, and customer engagement.
WHY MY VOTE: In January 17, 2018, the company announced a new round ($100 Million) of financing by existing investors TPG Growth, Breyer Capital, Sutter Hill, Pat House, and Thomas M. Siebel.
After the sale to Oracle of its CRM business, Tom, could with this new adventure, return to be relevant in the industry and I think he will not allow his new baby to be acquired. Not at least until he makes C3 IOT a unicorn.
ALSO FOLLOWING: The competition in the AI-powered industrial IoT sector is brutal, but the opportunity is big enough that the 10 startups highlighted here still have room to maneuver and time to scale up. I also keep an eye on them because one or more could well be the next unicorn in this hot market.
Not being a IoT unicorn is not a tragedy. Many companies that started in the M2M business or that have been born in the heat of the IoT are doing well. Their employees are happy and satisfied customers guarantee a long life.
In my post “Is it possible to democratize the Internet of Things? How to avoid that a handful of companies can dominate the IoT”, I pointed out the opinion of Ryan Lester (Director of IoT Strategy, Xively by LogMeIn company acquired by Google). Ryan alerted that IoT feels only achievable to those companies with unlimited resources to make it happen. Looks like, the facts have given him the reason.
Yes, I admit, I would like to see unicorns in IoT. I would also like startups not to be obsessed with this issue and not throw in the towel too soon. If they are acquired, their legacy is very likely to be lost soon and in exchange for money they will have lost the opportunity to contribute to changing the world with their unique innovation in IoT.
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One year ago, I wrote the first part of this article: "Who need an IoT Analyst?". In this first part, I classified the different types of analysts who are involved in one way or another in the Internet of things (IoT).
In this second part, I will address the special case of analysts specializing in IoT Platforms. For them, I have created 4 categories of IoT Platform Analysts (The Powerful, the Specialists, The Opportunist and the Intruders) and then I ranked them following two high level criteria: Technical Experience criteria and Business Experience criteria. The level of influence is a subjective value based on my own research and perception. Likewise, the position in terms of technical and business criteria is also subjective. As usual in these graphics some will feel comfortable and I will receive critics from others. Nothing new under the Sun.
Let us start for the Powerful category:
We will never remove at 100% the shadow of doubt flying over the reports and recommendations that prestigious and powerful firms like McKinsey, Gartner, IDC or Forrester continue to publish. But it also true that these multinational companies count with great analysts and they have the contacts with the right people in the Big IoT platform vendors, so they can get not only marketing info but strategic info from these vendors that is nearly impossible to get for others.
Not all the Powerful always agree, just read the Forrester reports of Q4/2016 and Q4/2018 and compare with Gartner report 2018 or IDC report 2017 to see the differences and the reasonable doubts for customers that only read these reports.
In Forrester reports from 2016 and 2018 we see some leaders maintaining their positions while other companies are losing moment, or they are not anymore in the picture.
Surprise even more if you see the Gartner graphic below with no leaders and most companies in the Niche players segment.
Finally, in the IDC Marketspace IoT Platforms picture dated in 2017 we see that Microsoft, PTC and IBM repeat as Leaders but new companies are included. No Contenders neither participants are interested for the guys of IDC.
Recommendation – In terms of methodology and scope the reports of these Powerful analyst is not so bad, but they lack the in deep analysis firms required for a customer to take a final decision. These reports are valuable to shortlist candidates in RFIs/RFPs and of course the report is an excellent sales tool for companies that appear in the picture. My recommendation is used it for a first filter.
Some of them started with the M2M market and have evolved to the IoT in a gradual way, without losing its essence like ABI Research, Berg Insight, Beecham Research, Harbor Research. Others like MatchManation or IoT Analytics, however, focused from the beginning in the IoT platform market analysis.
The populated market of IoT platform vendors and the need of these startups for brand recognition with low cost marketing, have made it bloom IoT platform specialist analyst firms offering their services. Their suspense sales strategy can be annoying. Go discovering who is who is not easy and put all the tracks together is expensive. Some examples below. Nevertheless, I want to thanks to some vendors included in the report that allow download partial reports.
Recommendation - The reports of IoT Platform specialists will help us discover some jewels that the Powerful have overlooked or have not wanted to pay to appear in their famous reports. I do not like how these companies use a game-strategy offering partial pictures or partial reports through their most valuated clients or generic pictures with no names. I believe they need to be courageous and present graphics will all companies’ logos. Otherwise they will be continuing in a niche market that soon will be owned for the Big Players.
These analyst firms want to take advantage of the IoT platform moment. Companies such as Navigant, IHS market, 451 Research or Constellation Research have published reports on this topic.
Recommendation - I find their IoT reports useful from a vertical or an individual vendor analysis.
There are other firms (The Intruders) that in my opinion are aggregators of content. Companies like Markets and Markets or Data Bridge deliver big reports with excellent pictures, tables and infographics.
Recommendation - Sometimes they provide for free a Table of Contents with dozens of tables, and a list of dozens of IoT platforms info but I am afraid that in 1 page per platform the info sounds irrelevant for take a decision. They facilitate the multi search in Google to identify IoT platform vendors.
Note: I have not included in this article Universities that produce very interesting to read reports including more granular technical criteria than most of the powerful or specialist analyst firms.
Recommending a client an IoT platform is a very delicate matter. The IoT platform will play a key role in the execution of its IoT strategy. Giving good advice on the choice of these platforms requires a lot of time and dedication with the client to understand their objectives, identify their use cases, know their organization and their IT / OT systems.
The reports of the analysts of IoT platforms, both those of the Powerful and those of specialists help to make a first filter and to select 3 or 4 vendors that best adapt to their needs. Thereafter, these finalists need to be analyzed in greater depth. That is why I decided to create our IoT Platforms services, which have been so successful and well received by our customers.
We value positively that this combination of IoT Platform vendors and IoT platform analysts exists. The Powerful ones help them as always and the small ones help them in their efforts to be noticed in a technological world as little democratic as the present one.
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Those who regularly read my articles know that I like movies and TV series. Just remember my article "About IoT Platforms, Super Powers Methodology, Superheroes and Supervillains".
This time my article is dedicated to the two trilogies: Jurassic Park and Jurassic World (the latter still pending the third movie).
Have not passed millions of years since the appearance of the first telemetry species and their evolved cousins of Machine to Machine (M2M.) But the tempo in technology is measured differently. The unit of time here has to do with Gartner Hype Cycle. For Gartner the technologies pass quickly from Innovation Trigger to Productivity. Companies that want to appear in Gartner´s Magic Quadrants have to adopt successfully these technologies or are condemned to disappear.
Large companies that have been in the IT world for more than 15 years seem like dinosaurs and they themselves are afraid of disappearing because of a meteorite (IoT metaphorically).
In this article I present some technology companies that we could consider as dinosaurs and that are undergoing a cloning (transformation) to adapt to the new world of the Internet of Things (IoT), Artificial Intelligence(AI) or Blockchain.
As usual in this type of articles, the included companies and the classification is subjective. Therefore, not all dinosaurs are represented (47 species of cloned animals have been portrayed in the novels and films) nor all companies can feel be represented by the dinosaur that I have chosen for them.
Welcome to my Jurassic World of IoT.
The threats to these cloned dinosaurs are constant. Despite its size and strength many predators lurk to take down these giants (Uptake digital safe package over GE Digital).
Some species go in packs (Google and Ayla Networks or Microsoft and Electric Imp) to survive and others seek alliances with other cousins giants (Rockwell to take $1 billion stake in software maker PTC) the best way to reign in its territory.
There are also dinosaurs in the WestWorld of the Telcos and in the world of Industrial companies that are adapting or cloning, but that is another story.
Your comments and suggestions can vary my Jurassic World table of the IoT.
Have you ever think about how could you make money with the Internet of Things (IoT) or Artificial Intelligence (AI) and of course with Blockchain? What would happen if you could use the three of them in a new business model?. Apparently, Success, Success and Success.
In the next sections I provide information of some business models implemented with these three technologies.
As IoT moves past its infancy, certain trends and economic realities are becoming clear. Perhaps the most significant of those is the realisation that traditional hardware business models just don’t work in IoT. Take a look at “The top 5 most successful IoT business models” that have emerged as particularly effective applications for IoT.
If any of you is building an IoT product, this article ” IoT Business Models For Monetizing Your IoT Product” show how to make money with IoT.
Zack Supalla, the founder and CEO of Particle, an Internet of Things (IoT) startup, suggest “6 ways to make money in IoT”.
Finally, in “How IoT is Spawning Better Business Models” we can read three ways companies like Rolls Royce, Peloton, MTailor or STYR Lab was rethinking their business model and have created revolution in the marketplace.
It sounds repetitive, but yes "Blockchain technology may disrupt the existing business models”. The authors´ s findings concerning the implications of blockchain technology for business models are summarised in the following picture.
Do you think that blockchain will likely to cut into big-players’ revenues? Then, this article: “New Blockchain-Based Business Models Set to Disrupt Facebook and Others”, is for you.
If you are ambitious and you are planning to build a viable business on blockchain, then read “Building an International Business Model on Blockchain”.
I am also an advocate of the coming era of decentralization (at least in my most optimistic version) and Blockchain is a step more to create value when the End of All Corporate Business Models will arrive.
Companies from all industries, of all shapes and sizes are thus faced with an important set of questions: Which AI business models and applications can I use ? And what technologies and infrastructures are required?.
It seems that we all are convinced that artificial intelligence is now the most important general-purpose technology in the world that can drive changes at existing business models. Not surprised then, that AI is Revolutionizing Business Models. The “data trap” strategy, that in venture capitalist Matt Turck’s words consists of offering (often for free) products that can initialize a data network effect. In addition, the user experience and the design are becoming tangibly relevant for AI, and this creates friction in early stage companies with limited resources to be allocated between engineers, business, and design.
With IoT we are connecting the Digital to the Physical world. Connected objects offers a host of new opportunities for companies, especially in terms of creating new services. The amount of data generated by the billions of connected objects will be the perfect complementary feed to many AI applications. Finally, blockchain technology could be used to secure the ‘internet of things’ and create smart contracts in a decentralized infrastructure that boost the democratization of technology and creation of sustainable communities.
You must remember that new business models that include IoT, AI and blockchain need among other characteristics: Volume and Scalability. Volume of devices, Volume of data, Volume of customers, volume of developers and powerful ecosystems to escalate.
Good luck in your search and implementation of your new business model.
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After years of waiting for my wishes to finally come true that it was finally the year of IoT, I give up. There will be no IoT year. Other technologies are usurping the dubious privilege of leading the technology bubble. Blockchain and Artificial Intelligence are now much cooler.
As has happened on many previous occasions, the IoT will be replaced by other acronyms that will make you forget bad experiences and failed expectations. And with the new acronyms the illusions of those of us who continue to trust in the beneficial implications that the "new IoT" will bring to society will appear again.
The first to realize this situation were the organizers of IoT events. If a couple of years ago the weight of the new secondary on stage (Blockchain and AI) did not seem worrying to detract from the main actor (#internetofthings). Now they are the stars and the IoT is marginalized and surrounded by other technologies, badly hurt and melancholy.
Will IoT events disappear? Sure. Doesn’t matter if is in 2 or 3 years, but IoT only events will not make sense. In the last 3 months I attended several IoT events in London, Amsterdam, Madrid, Bilbao. I see a slow decline and transformation of #IoT events. Most of them do not satisfy my expectation. I am tired and saturated of see the same tired case studies parroted over and over again.
As my friend Rick Bullotta, I'd like to see some more innovative stories, some failure stories/lessons learned, some HARD FACTS about how long it looks to build, what it cost to build, return on investment.
Of course, we will continue seeing IoT companies, products and services in the Big Events like CES in Las Vega, MWC in Barcelona or Cebit and Hanover Messe in Germany or in industry specific events or company specific events like PTC LiveWorx or Bosch ConnectedWorld . But the same way that we do not see today Internet events we will not see Internet of Things events beyond 2020. It will be a good sign because the Hype will have disappeared and the reality and the market will have been imposed.
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After years of evangelization waiting for the promises of the Internet of Things (IoT) to come true it seems that we are finally close to reaching the trough of disillusionment phase, we begin to forget all the hype generated so far and focus on reality. A harsh reality that involves selling IoT and not continue selling smoke anymore
THE TIME TO SELL IoT IS NOW
The sale of IoT is perhaps more complex than the sale of other disruptive technologies such as Big Data, Cloud or AI and maybe as complex as Blockchain today. In the article “ Welcome to the first “Selling IoT” Master Class!” I commented how it should be the evolution of M2M Vendors for sell IoT and how should be the evolution of IT Technology Vendors for sell IoT. However, many of these companies still have difficulty in forming and finding good sellers of IoT
The truth is that nowadays it does not make any sense to sell IoT as a technology. Enterprise buyers only want to buy solutions that provide measurable business outcomes while, in the other side, many IoT Vendors only want to sell their portfolio of products and services that have been categorized under the umbrella of IoT, either as quickly as possible or at the lowest possible cost.
During last 5 years, I have been analysing how IoT companies sell their products and services. Some of my customers (Start-ups, Device vendors, Telco Operators, Platform vendors, Distributors, Industry Applications, System Integrators) requested me to create IoT sales material to train their sales team about how to sell their IoT solutions and services. And sometimes I also helped Head Hunters or customers searching for IoT sales experts
Based on this varied experience I have launched this year a new service: “IoT Sales Workshops” to help companies train their internal teams in how to sell IoT. Here are some of the lessons I learned
I do not consider myself an IoT sales expert. And of course, neither a superman of sales. In fact, I have shied away from classifying myself in the role of a pure salesperson even though over time I have given a weight and value to this work that once seemed derogatory to me.
Sell IoT is not easy. In a few years we will have forgotten of the word IoT and we will be selling new hypes, but in the mean time you need to be prepared for disillusionment moments, long sales cycles and a lot of work with sometimes poor results. However, I do not know if will be 2020, suddenly if you persevere you probably will be awarded as the best IoT sales expert and you finally will earn a lot of money.
Be Persistent, Be Passionate, Be Ambitious, Be Disruptive to sell IoT
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During all these years evangelizing on the Internet of Things (IoT), I have been explaining to customers, partners and friends that IoT can positively change the way we do business and the way we live our lives. I have been asked if IoT is a new revolution in our society, or it is just one more step in the technological evolution of the he digital revolution. Today, the debate continues but whether evolution or revolution, The Internet of Things is here to stay.
If you have read AIG´s whitepaper entitled “Internet of Things: Evolution or Revolution?” you learned IoT, from its origins, to its applications in business, the risks associated with its inevitable arrival and how with the IoT is coming bringing dramatic changes. In the whitepaper we discover that in spite IoT is often presented as a revolution that is changing the face of society or the industry in a profound manner. It is an evolution that has its origins in technologies and functionalities developed by visionary automation suppliers more than 15 years ago
I definitely think it’s an evolution
The development of the Internet of Things is a bold move. IoT is not just a leap from the Internet. The Internet of Things brings with it an evolutionary force that we rarely see in technology.
It is important not scare the most conservative enterprises. It is not about ripping out current automation systems to replace them with new technologies. End users will resist rapid and radical change because of the increased risk of downtime and associated costs.
I think that this debate should be framed in a more general question. What Age period are we living?
I consider the start of the Connected Age when the Internet of Things term was coined by Kevin Ashton executive director of the Auto-ID Center as the title of a presentation he made at Procter & Gamble (P&G) in 1999. Probably Kevin envisioned that the move to sensorization will transform every industry in the world. In the Age of Sensorization, it’s possible to make more accurate and quantifiable assessments using real time sensor based information.
The main driving force behind the Connected Age is data – data that can be collected, data that can be analysed, data can be shared and data can be used to improve many service offerings.
Data is the new oil in this AgeThe global sensorization is driving new ideas and thoughts that will ultimately drive innovation in our personal, business and working lives. Sensor´s data is opening up new opportunities, driving new business models and taking innovation to new levelsNo doubt that sensors’ data is a valuable commodity. The European Commission has proposed to impose a tax on the revenue of digital companies based on their users’ location, on the grounds that “a significant part of the value of a business is created where the users are based and data is collected and processed.”
We are still living in the Connected Age. I expect this Age ends in 2025, no because there will not be more things to connect but because is when most of things will become intelligent and start controlled by robotsThe Robotic Age or the Age of Artificial Intelligence
Reading Genesis of AI: The First Hype Cycle, I rediscovered how Artificial Intelligence (AI) was born and evotution till now. But it was after I read Your Data Is Crucial to a Robotic Age. Shouldn’t You Be Paid for It? I realised maybe I was wrong and we already living the final years of the Connected Age and we are entering before 2025 , not without a certain fear, the Robotic Age.
According to IDC: ”By 2019, 40% of digital transformation initiatives – and 100% of IoT initiatives – will be supported by AI capabilities.
Qualcomm envision a world where edge AI makes devices, machines, automobiles, and things much more intelligent, simplifying and enriching our daily lives.
AI has emerged as the most exciting capability in today’s technology landscape. It’s potential is rich in large, complex organizations that generate massive amounts of data that can be fed into AI systems.
Data is the crucial ingredient of the AI revolution. We can envision that AI -driven companies will represent the future of broader parts of the economy and we may be headed for a world where labor’s share falls dramatically from its current roughly 70 percent to something closer to 20 to 30. At the same time the number of robots will increase and be part of the society.
Robotics and Artificial Intelligence have reached a crucial point in their evolution. A robot is no longer just a mechanical device capable of interacting with its environment and carrying out an assigned task. At present, the main research laboratories all over the world are developing and implementing in sophisticated robots technical, practical and even philosophical tools. Nevertheless, we can not forget that there are still problems in the land of AI.
Companies need to move quickly to embrace AI so that they can support the burgeoning Internet of Things (IoT) and deliver the kinds of services customers are demanding.
Finally, if your company is thinking about Build or Buy Artificial Intelligence, take a look at this article.
The cognitive revolution was a period during the 1950s-1960s when cognitive psychology replaced Behaviourism and Psychoanalysis as the main approach in psychological fields. Increasing focus was placed on observable behaviours in conjunction with brain activity and structureFor those of you who believe the mind the centre of all things, David Brooks, the New York Times columnist, wrote two editorials that point to wider transformations that are shaping the world in which we liveWe could consider the start of Cognitive Age when Facebook abandoned an experiment after two artificially intelligent programs appeared to be chatting to each other in a strange language only they understood. The two chatbots came to create their own changes to English that made it easier for them to work – but which remained mysterious to the human.
Are we sure Facebook shut down Its Artificial Intelligence Program? Facebook not the only company or government running secrete AI programs. Are you scaredThere are many myths about Cognitive. This article pusblished by Deloitte the Consulting company help dispel five of the most persistent myths.
We need to start thinking how to prepare ourselves and our business for the Cognitive Age.” As I explain in “Bring Your Own Cyber Human (BYOCH) – Part 1: Augmented humans” we are in the path to being cyber humans. To live in the Cognitive Age, I encourage companies to invest in how to enhance our senses and to increase our intelligence to compete and win over robots.
The Connected Age is a fact. ARM is predicting 1 trillion IoT devices will be built until 2035. For those who think that the IoT is a revolution, not be worried because we are just simply in an evolutionary process.
With the introduction of AI and machine learning, enterprises will be able to embark on projects never thought possible before. The Robotics Age is going to be a great challenge for humanity. The fear of being inferior to our creation, not being able to control them, to compete with machines for a job, to have to obey them will really mean the beginning of a revolution.
What does AI mean for the future?. What will be the implications and the risks? Will AI really understand humans?. With the current skills humanity will be in inferiority to face the cognitive systems that will populate Cognitive Age. That is why I encourage governments, private laboratories and researchers to work on Augmented Humans projects if we do not want to be slaves to our uncontrolled inventions.
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In spite the Internet of Things term was coined by Kevin Ashton executive director of the Auto-ID Center as the title of a presentation he made at Procter & Gamble (P&G) in 1999, it was only when companies like Pachube (an early leader in the burgeoning “Internet of things” field) launched a web service that enabled to store, share & discover real time sensor, energy and environment data from objects & devices around the world, when most of us believed that the time to IoT was finally had arrived.
Since its founding in 2008, Pachube pretended to be the leading open development platform for the Internet of Things. In 2011 when the company was acquired by Woburn, Massachusetts-based LogMeIn in a deal that was worth "approximately $15 million in cash that re-branded the service as Cosm, but it was still a “beta” test version, to finally launch Xively that become a division of LogMeIn. LogMeIn did not want or did not know how to incorporate the potential of Xively into its business. And in 2017 again Xively lost its charm.
On February 15, we wake up with the new that Google will acquire IoT platform Xively from LogMeIn for $50 million, according to Bloomberg, to expand in market for connected devices. Google has been the White Knight of Xively.
In 2016, Microsoft did not disclose the sum for Italian start-up Solair acquisition. Th startup expanded Azure capabilities.
In March 2015, Amazon was taking another step into the Internet of Things acquiring 2lemetry, a startup with a system for sending, receiving, and analyzing data from Internet-connected devices. 2lemetry had raised at least $9 million. Investors included Salesforce Ventures.
The M2M/IOT Platform market has changed in the last 10 years. The fragmentation is unsustainable and I can say that I do not see a clear IoT platform market leader yet that works as a plug-and-play fix for all kind of connected-device creators. Besides, the rush of investors for IoT platform companies trigger rumors of new acquisitions increasing significantly their actual valuation and encourages thousands of entrepreneurs and startups to create new IoT platform copies of each other. Although there is still room for new innovative IoT platform startups, the decision to trust in a company able to simplify the complexities of the IoT, with a scalable and robust infrastructure and drive real results for your business, will reduce the choice among a short list. The bad news is that the hundreds of IoT platforms startups must compete now with the platforms offered by Tech and Industrial Giant vendors.
Given the confusion that exists about the IoT platforms, companies need to approach experts’ advisors that will recommend which platform(s) is most suitable for your current and future business and technical requirements.
In “Be careful of the Walking Dead of IoT, I alerted that in spite that no one has the crystal ball, it is almost sure that many IoT platforms are not going to continue within 10 years, not even within 1, 2 or 3 years in this inflated market. As show in the picture below, some Tech Giants have been looking and found some of the best pieces. What will happen to the 700+ platforms out there? There will not be White Knights for everyone. At least for Xively it has been a happy end.
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Thoughts ? Comments ?
One of my LinkedIn contacts suggested me last year not to write more articles about MWC event. However, a couple of weeks ago talking with another contact that not attend this year told me he was expecting my article. So here it is, my fourth MWC article in a row since 2015. Am I a MWC addictYou can read previous articles here:
Unfortunately, the Powerful GSMA rejected my ticket request as Analyst / Press (LinkedIn please help me next year) and of course I did not pay the prohibitive prices of Silver Pass, Gold Pass and Platinum Pass. At the end, conference sessions content is very generic and I can read free the content. I cannot justify the ROI for pay these tickets. Can you?
Avoiding the politics issues between Catalonia and Spain, it was the first MWC where the snow was probably the biggest surprise of the show. The snow and the rain did not allowed visitors to spend some time outside.
A painI do not know the final numbers, but I notice this year less attendants than 2017. No doubt GSMA will try to find excuses eg, political issues, but the reality is that the cost of the show do not convince to many usual large / medium / small companies. It is a fact that some big companies did not attend or send less delegates and use less square meters
Again, visitors that attend 1 or 2 days do not have had time to move to other parallel events like 4YFN. Running from meeting to meeting, bad lunch as usual. I'm sure I've lost weight these days
The MWC18 has been an evolution of what we saw last 2 years. Not revolution. We need to wait another 5 years to see some notorious technological advances although GSMA should continue helping to create a better future
I was angry with the Search exhibitor page of the web . Please GSMA you have 1 year to improve. None exhibitor has included any product in the category of Blockchain or Internet of Things. Duplicates filters, etc. I read some LinkedIn post and articles and talked with people to plan my visit and capture their feeling this year.
The euphoria of 5G has dropped – More info about 5G at MWC18 here “ Intel, Qualcomm Talk About Accelerating 5G Efforts at MWC 2018”
IoT - The word that describes my feeling is disappointment. Although expected, something sad because the word IoT begins to lose brightness and disappear from the stands. The Pavillion 8.0 dedicated to the IoT, was not star this year. Do you really deserve to be exhibitors at the MWC
At least it was good to pulse the evolution and transformation of the IoT / M2M market. A new impulse will be necessary before 2020
Unfortunately, I could not attend any of the Top 7 IoT Activities at Mobile World Congress. Please tell me if any of it was worth it.
It was funny to hear how Operators trying to explain the use cases of Blockchain in Telco sector.
Artificial Intelligence, Connected Vehicles and Robots the starts of MWC18. It was interesting discuss with some Operators about the practical potential of Machine learning, Artificial Intelligence (AI), Robots in this sector. The conclusion in this article “ You Can't Teach an AI to Run a Telecom Network—Yet.
MWC18 was in my opinion the year of the Connected Intelligent Vehicle. Operators, Technology Vendors and Car Manufacturers need to cooperate to avoid a technology nightmare for future drivers/passengers.
I cannot resist to compare this congress with the Groundhog Day festivities. I make no secret of my discomfort for the continuous decisions of GSMA to make this show useless for many. My unpleasantness for the prohibitive cost of the tickets, hotels in the town, and the arrogant executives who attend the event as movie stars and finally for the many parallel events that I have missed or meetings of 15 minutes because I had spent hours daily walking by the walk sides of Fira Halls and my frustration for not finding some companies in the labyrinth of the pavilions
Like Bill Murray in the movie, I discover year after year that MWC's events repeating almost exactly. I feel I am trapped in a time loop that probably most of you are aware of
I am glad if you have spent these days indulging in night parties, looking for new jobs or cheering you for the work you have in your great company. Luckily for me, I do not return depressed, but my mind do not escape for some days to the MWC loop. Am I a MWC addict?
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With so many companies and people on the search for the "IoT killer app” for a decade, and nobody has found it yet ☹. You can be sure that I do not either, otherwise I would not be writing this article and I will be furiously developing it.
Most companies are anxiously looking for the killer IoT app/solution, which their IoT reps could sell in volume to their enterprise customers. The bad news for them: “ there’s no true “killer app” for IoT and that any company can create the right killer app to solves a business need of a customer or a whole industry.
Nevertheles we can not avoid that some people think pet care or fitness could be the "killer app" for IoT, while others instead think that the killer IoT app winners will be in Verticals like predictive maintenance in manufacturing, smart home or smart city solutions and also I had read funny opinions that considers measuring Temperature and Humidity seem the killer application for most of the IoT industry. The comment is comical but at the same time ironic. In the absence of bright or innovative ideas it seems that we would have discovered the fire when we install sensors and we are able to visualize temperature and humidity in real time on the screen of our smartphone.
Instead of continuing to dream of finding the Holy Grail of the IoT, I think it will be more productive to analyse by categories what are the possible IoT applications that exist and if I am enlightened try to guess which application would be the milk to launch myself to develop it without fearThese are the 5 categories to search for the IoT horizontal Killer app:
Search for the killer IoT horizontal application is a chimera given the definition of the IoT. However, the challenges that the IoT has to achieve that 50 billion machines can be found, communicate safely through various networks, socialize and favour the monetization of its services, open great opportunities for hardware and software engineers to develop different killer applications. And I'm sure some will find it. I wish I could be part of one of them.
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Those who follow my articles know that I like to make comparisons between the IoT and TV shows and movies. For this article, I have selected the famous show "The Walking Dead" (TWD).
When preparing this article, I read this piece “The Real Walking Dead: Surviving the Software-Defined Zombie Apocalypse” by Scott Noteboom and I thought, well, I am not alone. As Scott, I see a lot of similarities between IoT technology and biology.
Many companies are thinking about their survival after the apocalypse that will be produced by the mix of IoT, AI and Blockchain. CEOs, must make decisions that prevent their companies from disappearing or worse becoming walking dead. And one of the most important will be choose their travel companions well, in order to build a strong ecosystem capable of resist the most adverse scenarios one might think.
IoT solutions that companies need to implement to survive the apocalypse are composed of many apparently simple blocks (devices, protocols, edge computing, fog computing, communication networks, platforms, cloud, analytics, AI, Machine Learning, blockchain, security, applications). But the selection of the vendors and the integration of all of them in the business processes, systems and organizations of companies is complex and there are few companies who can boast of having achieved it.
You probably are tired of hearing that the IoT is very complicated and the ecosystem is very fragmented. You feel that many will become walking dead. But, no one has the crystal ball to know who will be the IoT companies are going to continue within 10 years, not even within 1, 2 or 3 years. Some of them are perhaps in the phase of becoming, when just a couple of years ago they were in good health and of they enjoyed the sympathy of the analysts.
If you have been living in a sanctuary, isolated, it will not last for a long time. You will receive soon the visit of survivors and walking dead. You have to decide to accept or fight the survivors and you must protect your community against the zombies.
The good news is that you are not alone. During the last 5 years I have lived 24x7 by and for the IoT. I have been monitoring and analyzing the IoT landscape. I have seen many IoT start-ups appear and some disappear. We have seen large companies make absurd purchases, or sell IoT businesses when they have not been able to obtain the expected return.
That´s why I am able to provide wise advice and recommendation to avoid from being trapped by partnerships with potentials Walking Dead of the IoT and help you build robust and scalable IoT solutions.
Do not walk blind alone among The Walking Dead of IoT
A few days before Christmas holidays, I received an email from a customer that said “... I want to tell you that I have really appreciated your help, your professional approach and your “human touch”: they are as important as knowledge is …”.
Moved by the Christmas spirit that surround us these days, made me change my priorities of publishing the next articles and I decided to dedicate a few lines to what I consider a very important issue: What is the human touch value of the CEOs in the IoT?
I do not intend to convert this article into an analysis of the types of CEOs, or a list of the best CEOs of IoT companies (for that there will be time).
My objective today is in making IoT´s CEOs aware, especially those of large multinationals, of their responsibility to print a human touch on their actions and decisions. Not only will the stability and quality of work of millions of people depend on them, but also the conservation of our planet in favourable conditions for future generations.
Global Warming is very real. Even if greenhouse gas concentrations stabilized today, the planet would continue to warm by about 0.6°C over the next century because of greenhouses gases already in the atmosphere. Its effects are already so visible that no one doubts its catastrophic consequences.
We know that the IoT can help in many ways to monitor and control Global Warning, and there are many great stories of how companies are making use of IoT technology to help save water, money … and the planet.
In the article “3 ways businesses can use the internet of things to save the environment“, Jayraj Nair - Global Head of IoT, Vice President Wipro-, suggest a few steps that business leaders could take to lessen the effects of these barriers and set their companies on the right path to become champions of a more sustainable and connected future.
1. Emphasize digital citizenship and individual responsibility
2. Share knowledge and resources across departments
3. Collaborate to create guidelines for tech development
We should reward those IoT´s CEOs who follow the slogan “ We develop the IoT that Save the World!..
When I wrote “Internet of Things – Kings and Servants” I gave great importance to the CEOs visionaries of the companies that were destined to change the world of the 21st century. CEOs like Sundar Pichai (Google) or Satya Nadella (Microsoft) have been responsible from conceptual shift for their companies, moving from “mobile strategy” to “cloud and artificial intelligence”.
Could we avoid psychopath and sociopath robots? CEOs of the Tech Giants companies need to influence in developers of AI the human touch. We do not want to live with fear surrounding by not ethic AI machines and robots.
IoT´s CEOs involved in Artificial Intelligence must believe that machines and robots will help us to be better people. They need to boost the challenge in our future society and make sure that their Robots and Artificial Intelligence not only pursue productivity and profit but also other values eg justice, opportunity, freedom, compassion.
The Human touch of IoT´s CEOs to ensure democracy
We cannot conceive democracy today without the free use of technology. Technology, on the other hand, that is more difficult to control by citizens. Is it possible to democratize the technology, not only the Internet of Things? Could we avoid that a handful of companies come to dominate the Technology? and therefore our Democracies.
The temptation of the power is great in the IoT´s CEOs of the companies that manipulate huge amount of data of the people, of the intelligent devices at their whim.
I thought at some point that the Countries could prevent the creation of these monsters, but their powers already transcend the States. I fear that the fight of egos, in the heights in which these CEOs live, give priority to the Highlander philosophy "Only one can be left!" And drag the dormant democracies for their technology into the vacuum of complacency.
Today more than ever, we need CEOs with a human touch that ensures the health of our democracies.
Which IoT companies have a culture that allow dissent between the CEOs and the employees? IoT´s CEOs need to understand that people are not going to do what they want them to do unless I engender equal commitment and passion on their part.
I have worked for many years in different technology companies, and I have regrettably proved that their business cultures, far from differentiating themselves, are more and more similar.
We all know cases of companies, including those of IoT, that abuse salaries of interns or inexperienced employees, but the problem of overqualification when applying to a new job is no less true. Many of us have heard numerous times: Sorry, you are overqualified. Not sure I can manage you.
I am convinced that a human touch on the part of the CEOs would help to correct these endemic problems of the current business culture. What are you waiting for?
I was wondering a few years ago with the Smart Cities hype, How will be our life as retired workers in the Smart Cities we are building?.
In light of what I'm seeing, there are currently not many IoT´s CEOs that are worrying about the elderly. Of course, because, they consume less, they produce less, they do not understand the technology created for millennials or the digital native, the generations that is going to change the world.
Considering that all IoT´s CEOs, or at least that's what I want, will also be older people, a human touch in the investment of technology for the elderly will now make their lives more dignified in a few years.
In a time where digital premium on the physical, where business results are required not every quarter, but every day, in a time of robots, cryptocurrencies, virtual reality it is not easy to be a CEO with human touch. But to save the World, to make sure we build ethical AI, to ensure democracy in the technology, to ensure equality of job opportunities, to ensure a dignified life for the elderly, we need their human touch.
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If you have read my post “Will finally be 2017, the year of Internet of Things? I do not think so.” you will have confirmed there were some analysts and companies who guessed and others who did not hit the bullseye.
As usual, numerous predictions about the Internet of Things (IoT) appear at the end of the year, some with foundation, others by interests and others by opportunism. Although I notice a certain fatigue this year perhaps due to the appearance of other cooler technologies or very likely to the lack of success and few differences from previous predictions.
It may also be the last time I write an IoT prediction article.
Let's start by reviewing some of the 2017 predictions.
Successes and failures of IoT 2017 predictions
Sorry Morgan Stanley but 2017 has not been The Year Of Internet Of Things however is true that there is less hype around IoT.
Yes Forrester, we continue worried that there will be a large-scale IoT security breach.
As not many large IoT projects in 2017, the role of System Integrators has not been as important as IDC predicted.
Have you seen, Analysys Mason, key developments in LPWA technologies, connected cars and smart cities?
Who now, MachNation if Internet of Things platform revenue grow 116% in 2017. There are only financial numbers but we all agree with Sandhill that still many doubts how “Choose your platform.”
I have to say that Judith Hurwitz and Associates, were right that the growth will be in industrial sector rather than the consumer sector.
Hard to fail if you consider what Moor Insights & Strategy predicted: IoT is still in its infancy in terms of dollars and deployments, and that can’t last much longer, before market frustration sets in.
Brave, ADLINK and FreeWave Technologies, Inc predicted that Edge computing will become a mainstream term for IIoT.
Internet of Things Institute - “Recruiting Will Remain a Challenge for Organizations with IoT Initiatives” and sorry Teradata not many companies looking for Internet of Things architect role.
Tier-1 operators in the US and Europe happy with Northstream because IoT revenues contributing up to 3% of total revenue in 2017.
Telefonica IoT and Cisco Jasper trusted that LPWA expansion to harness the growing IoT.
What will be of IoT in 2018?
According with Ericsson, in 2018, mobile phones are expected to be surpassed in numbers by IoT devices.
It seems that 2018 will be the year when AI and IoT will converge. But it will also be the year in which the CIOs will be busy integrating device management into overall IT infrastructure in a way that doesn’t overwhelm the organization. This is where the adoption of application robots, natural language processing (NLP) and AI automation of processes will come into their own, offering intelligent management of IoT deployments cheaply and efficiently.
However, 2018 will not be the year of Blockchain and the IoT, because although Blockchain-based IoT adoption rises to 5%, Blockchain is not yet ready for large scale deployments requiring reliability, stability and seamless integration with existing technology infrastructure. But promising pilot projects are beginning to emerge and the maturation of IoT and blockchain technologies and products will drive blockchain adoption in 2018.
To reinforce the ongoing investment across the industry Gartner’s Strategic Trends for 2018 back up the focus on IoT with Intelligent Things, Digital Twins and Cloud to the Edge all making the list for the coming year.
On the other hand, Forrester affirms that finally 2018 will be the year in which the Internet of Things moves from "experimentation to business scale". Forrester also predicts that IoT platform offerings will begin to specialize in “design” and “operate” scenarios.
Punctual to his annual appointment, IDC makes its Worldwide IoT 2018 Predictions.
One more year, Citrix leading thinkers also share their predictions.
A small startup, Imagimob considers 6 trends in the IoT and Industrial IoT-IIOT in 2018. As you can imagine Low Power Area Networks (LPWAN), Edge computing, AI on the edge and Blockchain are included.
Fog Computing, Security, and Smarter Decisions are IoT Predictions for 2018 by Saar Yoskovitz, CEO of Augury, a preventive maintenance company.
The State of IoT In 2018 for Marketers: We’re going to experience a massive increase in the number of digitally connected devices, changing the game for marketers across the globe.
5 IoT trends that will define 2018 - In 2018, IoT-based ventures will have greater access to startup capital and be taken more seriously in the market.
Only one wish for IoT 2018 from my side
In spite, I am not in this list of 17 Experts Tell The Most Exciting IoT Trends to Watch for in 2018, I have a wish for 2018:
“I hope that in 2018, all proofs of concept become successful projects and that the most innovative startups resist the temptation to be acquired."
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“In memory of my brother Juan”
I have not intended to abuse of one more time of a shocking headline in IoT but the fact is that per Gartner´s 2016 Hype Curve” the Internet of Things (IoT) had falling into the dreaded Trough of Disillusionment and the Powerful analyst firm decided to not mention IoT anymore in 2017. Also, corroborated for many pessimistic articles of IoT project failures .
So it is our responsibility as IoT influencers to continue evangelizing about how the “The Internet of Things will Change our World”.
In the article “The Internet of Things… Are We There Yet?” , Cees Links points out that “The IoT is suffering today from a lack of understanding of its true value proposition and even if we are currently in the Valley of Disillusionment, we should not be distracted. We still have a lot to learn but we are in the middle of shaping a better world for the next generation”.
IoT 1.0 or the time of the Systems
It seems prehistoric. I'm talking about the world of Telemetry, Machine to Machine, Industrial Control Systems (PLCs, SCADAs, HMI,..) . But IoT 1.0 is still the one that holds the largest number of devices connected so far. Simple solutions for departmental, very controlled business needs, designed without security as a priority and not easy to integrate and of course with the objective of create new business models.
One interesting outgrowth was the emergence of the “IoT engineer” version 1.0. This was an embedded engineer, cloud SW developer, mobile app developer, or networking specialist that has gained knowledge and skills in one or more of the other disciplines within IoT.
IoT 2.0 or the time of the Platforms
Scott Nelson and Paul Metaxatos published an article in Harvard Business Review on the importance of design in creating value in the next phase of the Internet of things (IoT). IoT 2.0 was the natural next step in the technology adoption curve and brought in a new wave of IoT-facilitated solutions that still have not demonstrated a higher rate of adoption and return on investment.
Many companies have been able to check during the last three years that IoT projects are complex and adoption of the technology can be harder because of the lack of standards, security issues and competitive and fragmented nature of the IoT ecosystem.
See below a list of characteristics and judge yourself what still missing to overcome IoT2.0:
In Design Elements for the Internet of Things 2.0 you will find some design elements that had been introduced to actually make things intelligent and not just “Smart.”
New breed of IoT 2.0 engineers, vendors, product managers, developers, analysts,… are stripping the daisy. Take a look at “IoT Generalist vs IoT Specialist, Who will survive to the era of Robots? “ if you did not read yet.
IoT 3.0 or the time of Business Optimization
In Salesforce blog, we can find some of the IoT 1.0 and 2.0 limitations. The writer of the article indicates: “Much of the IoT technology available today does not make it easy to add value or generate ROI. To date, most IoT technology has been focused on networking devices together (IoT 1.0) or analyzing data that is streaming from those networked devices (IoT 2.0).
Both IoT 1.0 and IoT 2.0 are critical for a business to succeed in the connected world, because they provide the foundational layer for how a business collects and analyze their data. However, to provide true returns on IoT investment you have to be able to connect all of those analyzed and networked devices back to business value. “
For Salesforce obviously, the IoT 3.0 - is related with “The connected customer experience. But the focus on almost every company working with IoT today is how its use IoT data to improve business processes or change business models.
By enriching device/objects data in near real time with context data, companies have a very powerful set of data from which they can build business rules to generate actions and measurable outcomes. Many examples of highly interesting rules could be created with this new rich data set.
Also in “Internet of Things 3.0 scaled by Robotic Process Automation (RPA)” the author explain how The Internet of Things and RPA can function together and examine the ways in which RPA and the Internet of Things can foster collaborative, efficient business processes.
IoT 3.0 is the bridge from things to humans, whether they be your customers, partners, suppliers, or employees to drive measurable outcomes and ROI.
We have seen how the different stages of IoT have been providing an increasing degree of intelligence to the machines. The technology allowed move enterprises from an experience that consisted of a simple monitoring and remote control of machines to an integration of the outcomes of these machines into enterprise processes that has allow create new business models.
IoT 4.0, which is already emerging, will add machine learning and artificial capabilities to the value chain to make experiences truly seamless and part of everyday life.
The sheer volume of data from IOT 3.0 will be a rich source to really power IoT 4.0, using AI to make the connected chain truly intelligent.
Most of the robots, machines, equipment, devices and countless objects that have been designed, built and sold to the heat of the IoT have focused the functional and technical requirements in reducing the costs of connectivity, increase battery life, provide end security (here not so much) and usability, but not in the capacity of self-learning or provide artificial intelligence.
But this time will be soon over, and intelligent machines (I am not thinking in 50 billion simple devices) but millions of let call by now “Any kind of purpose Robots or AKPR“ will be a reality, And these AKP Robots will need their own social networks.
The fear of intelligent machines persists in our collective memory and companies like Facebook forced to shut down it AI project after it invents its own language they couldn’t understand.! But we can not stop evolution and AKPR Robots are the next step in the evolution of Industrial or home robots.
I'm not the only one thinking about social machines. The Social Internet of Things (SIoT) organization has defined SIOT as an IoT where things are capable of establishing social relationships with other objects, autonomously with respect to humans.
The objectives being pursued by the Social Internet of Things (SIoT) paradigm are clear: to keep separate the two levels of people and things; to allow objects to have their own social networks; to allow humans to impose rules to protect their privacy and only access the result of autonomous inter-object interactions occurring on the objects’ social network.
In their vision, smart objects (even though extremely intelligent) will not make a difference, but social objects will make it!
Only when we decide to turn Smart Objects into Social Objects the Internet of Things will boost its economic and social value
The Internet of Things IoT 4.0 or Social Internet of Things need agnostic networks and protocols that guarantee performance, scalability or security. The Social Objects must be able to interoperate among the IoT Cloud Platforms.
There is no doubt that many applications and services should in the future be associated with groups of objects, whose individuality will be 'sacrificed' to the overall interest of providing services to users.
We need to think in new scenarios where interactions among social objects assume the shape of social interactions that mimic the four "elementary relational models" observed in human behaviour.
It will not be easy to reach the IoT 4.0 level. The interests of corporations, governments inefficiencies, lack of citizen preparation and other short-term factors to which our society is subjected will delay the adoption of the Social Internet of Things.
We are very far of IoT 4.0. Today most objects are unconnected, only a few connected objects are intelligent, enterprises continue working on silos, governments services are inefficient, interoperability is a chimera, robots do not have their protocols and social networks, humans are still limiting the promises of IoT.
The Internet of Things promises to be a source of great benefits to our lives but it will definitely take more time than expected.
Only when we decide to turn Smart Objects into Social Objects the Internet of Things will boost its economic and social value.
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How to avoid that a handful of companies can dominate IoT
Possibly be the US technology companies the most commonly use the word “democratization” as a marketing and sales argument. Influenced perhaps by the famous quote of President Abraham Lincoln "Democracy is the Government of the people, by the people, for the people”, US Tech companies have been abusing of the term to sell more. I wondering if their intentions are closest to the no less famous Oscar Wilde´s sentence “Democracy means simply the bludgeoning of the people by the people for the people.”
Democratization of technology refers to the process by which access to technology rapidly continues to become more accessible to more people. Thomas Friedman argued that the era of globalization has been characterized by the democratization of technology, democratization of finance, and democratization of information. Technology has been critical, facilitating the rapid expansion of access to specialized knowledge and tools, as well as changing the way that people view and demand such access.
Nowadays, with the combination of Cloud Computing, Big Data Analytics, and the Internet of Things (IoT), the promise of democratization of technology for all companies, not only the big ones, and government and citizens looks like more feasible.
For companies like Inex Advisors, ”Data Democratization Migrates From Aspirational to Empirical With the Internet of Things”. Most consider that democratizing the IoT will come by leveraging the sensor data wave and using that data to create solutions (IoT Platforms and Application Vendors), but for other democratic IoT technology should make it easy for users to build connections (Connectivity vendors).
One of the companies most active in Internet of Things, PTC, has used the concept Democratizing the IoT during LiveWorx event last July,2016. “I think what we’re most excited about is the opportunity to democratize IoT…making [solutions] really fast and really easy,” said Rob Gremley, Group President of Technology Platforms at PTC. The same company that is aimed to 'Democratize' Augmented Reality.
At Microsoft Ignite, Satya Nadella the former and prudent CEO of Microsoft outlined the 4 pillars for democratizing AI, and so on and so forth.
But, democratizing the Internet of Things is not just technology, is to ease new business model, is enabling sharing economy, is providing power to ordinary citizens, is provide a level playing field where small business owners can compete with large enterprises, is collaboration between humans and machines. The journey just started.
We need to fight to achieve and maintain the Internet of Things open, innovative, and free.
The most important thing about smart cities is not the technology—it is their effect on democracy. When we hear that smart cities can improve citizens’ quality of life, we want they give us the power to make decisions. For instance, if cities can monitor air pollution cost-effectively, as citizens we can play a role in making decisions based on that data.
The process of integrating data into decision making can also make cities more rational. Right now, our cities are too political and, very often, mayors don’t think long-term. They just worry how an investment will affect them or the next mayor.
While the design of smart city ICT systems of today is still largely focused on passive sensing, the emergence of mobile crowd-sensing calls for more active citizen engagement in not only understanding but also shaping of our societies. For instance, the Urban Civics Internet of Things (IoT) middleware enables such involvement while effectively closing several feedback loops by including citizens in the decision-making process thus leading to smarter and healthier societies.
Data assimilation, actuation and citizen engagement are key enablers toward democratization of urban data, longer-term transparency, and accountability of urban development policies. All of these are building blocks of future smart cities and societies.
The "democratization of water data" is not only timely but essential if we are to move from 19th century water policies and 20th century infrastructure to 21st century solutions.
We are still challenged to deliver safe drinking water to everyone. A few statistics frame the challenge: globally, 884 million people worldwide don’t have regular access to safe drinking water; 2.4 billion people lack improved sanitation facilities resulting in about 842,000 deaths per year, of which 361,000 are children under age 5.
Will Sarni, Director and Practice Leader, Water Strategy at Deloitte Consulting, consider that “Now it's time to democratize water data – and IoT can help by allowing everyone had access to water quantity and quality data on a real-time or near-real-time basis, driving innovation and allowing collaboration between Public sector, civil society, investors, cross industry collaborations, Non-governmental organizations (NGOs) and Entrepreneurs.
“IoT will move us towards the goal of universal access to water data to accelerate solutions to universal and equitable access to water.”
With cheap sensors now allowing us to connect to and understand the physical world in a way that’s been impossible on such a scale previously, we are seeing how the democratization of farming is coming, and the Internet of Things promises a revolution or reformation potentially larger than the internet revolution of the late 1990s.
Lance Donny – CEO of agtech startup OnFarm Systems – is one of a handful of innovators who have highlighted the potential for, as he calls it, Ag 3.0, a data-rich approach to farming that utilizes inputs from diverse sources – sensors on plants and farm equipment, weather stations and satellite images – to make better farming decisions
In this interesting article, Lance considers that the Internet of Things will be key in the democratization of farming because it offers the promise that some of the specialized knowledge that commercial farming requires today will be available to all, regardless of their farming prowess or economic situation.
Beyond the trendiest fitness consumer gadgets, there’s a more significant healthcare revolution emerging right now at the convergence of affordable devices and tech and widespread broadband network connectivity. The Internet of Thing health revolution, will empower developing nations with more affordable, accurate and accessible healthcare than ever before, but also must allow the developed nations to guarantee better healthcare for all citizens.
Healthcare have a long way to go to prepare an infrastructure that could actually make use of the enormous amount of data that will be available, but many barriers like local policies should be removed, Implementation of IoT in healthcare can be expected to be slow and painful.
With seemingly unlimited access, knowledge and power, connected consumers dictate and control the terms of retailer engagement. In this distributed, disruptive and democratized operating environment, retailers must effectively extend their unique brand experience beyond their physical and virtual four walls to wherever and whenever consumers demand.
In the last three years, we have seen IoT escalate into the peak of the Gartner Hype Cycle for Emerging Technologies, and American Tech Giant companies have been quick to take advantage of their leading positions in the digital world to rush into the IoT. The IoT promises a profound impact on individuals and society and none of Tech Giant companies and Old Industrial firms, with power and influence do not want to be out.
Can we avoid that a handful of American companies can dominate the Internet of Things?.
Until now despite the regulation it has been impossible prevent a few companies have dominated information technologies and later the Internet and Social Networks. Looks like that it is impossible compete against their price wars and its ability to attract talent or acquisitions of Start ups.
The only serious challenge to U.S. domination comes from China where the government has invested heavily in Internet of Things technologies and made them a part of its overall policy and planning.
“Talking about IoT sounds futuristic. And depending on your point of view either dystopian or utopian.”
The recent largest DDoS attack ever delivered by botnet of hijacked IoT devices reinforces the ideas and recommendations expressed in my post “Do not stop asking for security in IoT” . Even with the current limited state of connectivity, similar incidents will be a regular feature of the emerging Internet of Things and even supporters worry that security issues may slow its development. Similarly, privacy and security concerns rise exponentially as greater connectivity increases opportunities for technical breakdowns and criminal hacking. One tech journalist referred to the IoT as “the greatest mass surveillance infrastructure ever”.
How can avoid that data-hungry businesses and governments collect data on the behaviour of people and the performance of objects. These offer opportunities for an enormous expansion in both surveillance capitalism and the surveillance state, with businesses refining targeted advertising and product development well beyond the crude systems that even today’s Internet makes possible, and governments deepening tracking and control of citizen behaviour and attitudes.
Consider the commercial benefits to insurance companies that will be able to continuously monitor the health of customers, their driving habits and the state of their homes; or to governments that can adjust benefits and other services based on citizen behaviour registered in their actions, as well as their interactions with one another, and with the things that fill their lives. Scare isn’t.
Will Blockchain be the solution?. Maybe, but at least we need to convince ourselves and persuade others not to allow our personal data from falling into the hands of a few BIG companies and surveillance states.
It is a topic that fascinates me. I have written several posts “Will Machines replace our White Collar Jobs?” , and be assured that I will continue writing.
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